CloudCart Core
CloudCart Analytics
Thanks to next-generation analytical tools, which you can access directly through your admin panel, you can harness the power of data to achieve faster and more predictable growth.
Why is it important to measure your results and manage your store's data?
Using our powerful analytics tools you can:
Make data-driven decisions
Our powerful tools allow you to collect, process and interpret huge amounts of data. Through these analytical tools, directly built into your store, you can discover valuable information and base your decisions on really useful data!
Understand your customers better
Our analytics tools enable you to understand the behavior and preferences of your customers. You can track and analyze their interactions with your store, purchase history, browsing behavior, demographics, and more.
Monitor and optimize the performance of your store
With CloudCart Analytics, you can monitor and analyze up-to-date data on your store's key performance indicators (KPI). You can track sales, revenue, conversion rates, website traffic, and many more metrics measuring your customer engagement. Using this data you can optimize your store and sell more!
With CloudCart Analytics you:
- are always one step ahead
- easily personalize and select the information that's important
- measure and monitor the growth of your business
- have an easy access through your eStore admin panel
Segment and analyze based on the orders in your store
In order to make the most effective and smart decisions, that will support the growth of your store, it is important to monitor the metrics related to the orders in it. Thanks to CloudCart Analytics, you can always be aware of the data related to your orders.
Total Sales
With a few clicks, you can visualize the total number of sales for a given period. And then to compare, filter, or export the results.
Total Orders
Visualize the total number of orders for a given period that interests you. No matter if it's an hour, day, month, or year.
Average Order Value
The average order value is calculated from the total value of all orders divided by the number of orders. The results will be visualized in a convenient graph showing the value of the metric in the time range set by you.
Sales Distribution
Using this analysis, you can see the volume of orders placed for a selected period, grouped into different price ranges (11 steps). You can get information about each of the steps (allocation) and what percentage (or numbers) of the total orders fall into that range. With this analysis, you can optimize your pricing and try to stimulate sales in the priority price ranges.
Product & Order Discounts
This metric visualizes data for the top 5 most used product discounts in your store orders. This is an excellent way to measure the effectiveness of different types of promotions and, based on this information, to optimize future marketing campaigns.
Track where sales are coming from to create even better marketing campaigns
The success of a given campaign or sales source can be measured and optimized accordingly, using the analytical tools built into your store. Use them to find effective channels, locations, or campaigns that generate significant sales and invest in them even more.
Sales & Sessions by Location
Visualize the top locations that brought the most revenue to sales as an amount, as well as information about each location and the type of orders made from it - from the desktop or mobile version.
Sales & Traffic by Source/Medium
(Sales and traffic by UTM tracking for traffic source type)
Through this analytics tool, you can get complete information about the external source, the type of traffic, and the specific campaign that brought a specific number of sales. Both profitable traffic sources and the types of devices used by users can be easily identified. Of course, many other metrics can be tracked through this type of analysis.For example, the total number of customer views of the campaign, total number of orders created, conversion rate - the percentage of visits that led to an order out of the total number of visits, the total amount of orders, and more
Sales & Sessions by Traffic Source
Here you can find the top sources of traffic that brought the most revenue in sales as an amount, information about each source in percentages, as well as the number of visits for each version - desktop or mobile, for customers who placed an order. This type of segmentation is, of course, another key marketing tool.
Landing Pages by Sessions & by Sales
With this metric, you can visualize data about the most popular landing pages visited in your online store, based on data of unique visits for a given period. You can set a specific period, as well as make a comparison with a previous period/year
Categories by Sales & Traffic
Use this type of analysis to visualize the best-selling categories, according to the total revenue of the products in the specific category compared to all orders for a given period.
Vendors by Sales & Traffic
With this analytical tool, you can find the best-selling manufacturers that brought in the most revenue in sales as a sum of the manufacturer's products. This is an excellent tool to find and prioritize the manufacturers generating the highest turnover.
Products by Units Sold, by Sales, by Traffic
With this metric, you can visualize the best-selling products according to the quantity sold for a given period. You can set a specific period to compare with a previous period/year and adapt your growth strategy according to the data.
The most important marketing metrics - collected and visualized in one dashboard
Manage your online business based on data for the most important indicators that affect the progress of your store. You can find everything important in your dashboard, presented in a convenient and understandable way.
Abandoned Carts & Checkout Rates
Use this tool to visualize the percentage of abandoned carts over a given period. Every experienced marketer knows how important it is to monitor this metric and works to improve it, the best part is that with our analytical tools, you get all the data ready-made.
Conversion Funnel
A careful analysis of the sales funnel will allow you to discover potential areas that you can optimize to accelerate the progress of your store. With our tool, you will be able to track the number of customers who have reached the cart, how many of them have reached the start of the order, and how many of them have completed it. As well as many other valuable metrics.
Conversion Rate
Conversion rate is one of the most tracked metrics in the eCommerce world. And for good reason, because this metric visualizes the ratio of visits that led to customer orders out of the total number of visits for a given period. The higher the percentage, the more effective the marketing efforts, and in general, the conversion rate is a good indicator of the level of business.
Customer Value
Another important parameter to monitor if you want to make sure that your business is progressing. The average value per customer visualizes the average value of the order of the average customer that he makes during a given period. The average order value per customer is calculated by the total value of all orders divided by the unique customers.
Total Visits
This analysis visualizes the total number of visitors by device type for a given period. Thanks to it, various optimizations can be made.
Total Customers
With CloudCart Analytics, you can track the total number of customers for a given period, and you can also see a clear graph showing the number of returning customers - those who have made more than one order in the store. As well as the number of new customers - visualization of data on the percentage and number of customers who made only one order within the selected period.
It's time for a smart, data-driven approach to your marketing!
Use our powerful analytical tools that will visualize the connections between the different devices and identifiers of your customers in understandable tables (device graphs). With their help, you will be able to optimize your advertising and marketing efforts and base your decisions on useful data to achieve unprecedented growth for your business.