eMAG Marketplace for sellers: commission, requirements and sign-up

In short: eMAG Marketplace lets independent sellers list their own products on eMAG in Romania, Bulgaria and Hungary. Registration, the account and listings cost nothing; eMAG keeps 7% to 25% of each sale, depending on the category, and pays sellers twice a month. A CloudCart store sends its catalogue to eMAG with the eMag Sync app, which refreshes every 4 hours.

For a European brand, eMAG is the usual first step into South-East Europe without opening a warehouse there. eMAG's help pages answer one question each across three country sites. This guide puts in one place what eMAG costs, what it expects from you, how sign-up works, how products get there from your online store, and when your own store earns more. eMAG's rules come from its official seller pages linked in the text; facts about CloudCart come from the platform documentation and the pricing page.

What is eMAG Marketplace and how does it work for sellers?

eMAG Marketplace is the programme through which third-party sellers offer their products on emag.ro, emag.bg and emag.hu. The shopper orders with their eMAG account and sees which seller offers the item. The seller ships from their own warehouse, unless the stock sits with eMAG under Fulfilment by eMAG (FBE). According to eMAG (eMAG Marketplace, Cross Border):

• An audience that already buys: more than 9 million active customers and 120 million visits a month across the three countries.
• Three countries from one account. The Cross Border programme lists your products in the other two countries, with the same commission and prices converted into lei, leva or forints. You sign the legal documents for each platform separately.
• Translations and customer care in Romanian, Hungarian and Bulgarian at no extra cost.
• Locker delivery. eMAG runs more than 5,000 easybox lockers. Delivery to a locker is eMAG's service to the customer, and the seller pays no delivery cost or commission on it (eMAG Marketplace FAQ).

The price is the commission, and the fact that the shopper stays an eMAG customer. Both decide whether the channel makes you money.

How much is the eMAG Marketplace commission?

The eMAG Marketplace commission is between 7% and 25% of the sale, depending on the product category. Onboarding, account management, listings and subscription cost €0. The table of percentages per category is in the contract, which you read before signing (eMAG Marketplace, Start selling).

Cost	How much	When you pay it
Registration, account, listings	€0	Never
Sales commission	7% to 25% by category	On every sale, deducted automatically
Commission on delivery	As set in the contract	When the product is delivered to an address
eMAG Ads	On eMAG Ads terms	Only if you advertise
Fulfilment by eMAG (FBE)	Processing fee per unit	Only if your stock sits with eMAG; the first 30 days of storage after each restock carry no storage fee

When does eMAG pay sellers?

Twice a month. Orders completed from the 1st to the 15th are paid on the 17th; orders from the 16th to the end of the month are paid on the 3rd of the next month, or the next working day (eMAG Marketplace FAQ). The money from a sale can arrive up to 18 days later, with the commission already deducted.

How to work out whether a product makes money on eMAG

1. Price excluding VAT. A water filter jug sells for €36 including 20% VAT, so €30 excluding VAT. Use the VAT rate of the customer's country.
2. Commission. At 15% on the €36 selling price, eMAG keeps €5.40. Check in the contract which price the percentage applies to.
3. Costs. A jug bought for €18 plus €1 of packaging leaves €11 margin before commission.
4. Result. €11 − €5.40 = €5.60 per sale. At 25% commission, the same jug leaves €2.

List first the products whose margin stays at least twice the commission. Accessories with a €3 margin usually sell better as add-ons in your own store.

What do you need to sell on eMAG?

• Your own goods permitted for online sale, in a consistent range in at least one category.
• Fast delivery to every address in the country you sell in. For Cross Border sales, a transport contract with at least one courier eMAG has integrated for the route.
• Product data: descriptions, specifications and high-resolution photos, sent as XLS, an XML or CSV feed, or through the API.
• Warranty service where the customer's country requires it.
• Product safety data. Since 13 December 2024, the General Product Safety Regulation (Regulation (EU) 2023/988, EUR-Lex) requires the manufacturer and the responsible person in the EU for every consumer product sold in the EU, marketplaces included. More in the guide to GPSR and product safety.

eMAG's public pages describe sign-up for companies in Romania, Bulgaria and Hungary and do not spell out the terms for companies from other EU countries, so ask eMAG during sign-up which platform to register on and which tax documents it needs.

VAT follows the EU distance selling rules. Once your sales of goods to consumers in other EU countries pass €10,000 a year in total, you charge each customer's national VAT and can declare it in one quarterly return through the One Stop Shop (European Commission, VAT One Stop Shop). Stock kept in another EU country, for example under FBE, usually needs a VAT registration there; confirm it with your accountant. Details are in the guide to OSS and EU VAT.

Important: the product feed is what often stops small sellers. With a CloudCart store you build no file or API yourself; the platform sends products to eMAG in a ready template.

How to sell on eMAG: sign-up in 6 steps

You register on the seller site of the country you start in (marketplace.emag.ro, .bg or .hu):

1. Company details.
2. Bank details for the twice-monthly payouts.
3. Documents as PDF, JPG, JPEG or PNG, up to 2 MB each.
4. Categories. Choose up to 5, fill in the Excel file without changing its format and upload it back. eMAG uses it to check your categories.
5. Operational details: how you process and ship orders.
6. Completion, followed by the contract and the commission table.

To add the other countries, open Cross Border in the seller account. With automatic export on, eMAG translates your products and lists them at the same price and stock; with it off, the listings get separate IDs and no price and stock synchronisation.

How to send products from your CloudCart store to eMAG

In CloudCart, the eMag Sync app writes your catalogue as XML in eMAG's template and uploads it every 4 hours. You change a price or stock level in the admin, and the next refresh carries it to eMAG. Each eMAG country is a separate contract and setup, so our team switches the connection on with you.

1. Sign your eMAG Marketplace contract. Without it the connection cannot be enabled.
2. Email support@cloudcart.com with your store address and eMAG country. We set up eMag Sync (Apps → eMag Sync).
3. Choose the products in Apps → XML Feed → Emag, by category, manufacturer, tag or group, with or without out-of-stock and hidden products.
4. Check the first products in the eMAG seller account and fix rejected ones on the product in CloudCart. eMAG receives the fix within 4 hours.

What CloudCart sends to eMAG

Field	The rule
Brand	From the product's manufacturer field
SKU and barcode	Per variant; each variant is a separate row named "Basic T-shirt, Black, M"
Category	The full path in your store, such as "Home > Kitchen > Jugs"
Price	Always excluding VAT; with a discount, old and new price
Stock	Rounded up, because eMAG accepts no fractions
Images	The first 4 per product
Handling time	Fixed at 2 days

Warranty, return policy and Genius badges are set in your eMAG seller account.

How to prepare your catalogue so eMAG does not reject products

Problem on eMAG	Fix in CloudCart
Rejected: no EAN	Enter the supplier's EAN on the variant
Brand missing	Set a manufacturer on the product
Category not recognised	Move it from "Sale" or "New" into a real tree: "Sport > Cycling > Helmets"
Best photo missing	Put the four key photos first
Old price showing	Change prices at least 4 hours before a promotion

Example: a store with 900 products, 520 of them with a barcode, sends the 520 first and adds the rest as barcodes come in from supplier invoices, instead of facing 380 rejections at once.

What happens to eMAG orders and stock?

eMAG orders stay in the eMAG seller account. CloudCart does not import them, and an eMAG sale does not reduce stock in CloudCart: catalogue, price and stock go one way, from CloudCart to eMAG. To avoid selling stock you no longer have:

1. List products with deep stock, 20 units or more.
2. Lower stock daily from the eMAG order export, or ask the AI assistant: "Reduce the stock of these SKUs by the quantities in this list."
3. Connect your warehouse software to hold the total stock; see stock and warehouses.

Marketplace or your own online store: which to choose?

A marketplace brings new buyers fast; your own store turns them into your customers. Many sellers use eMAG for volume and their own site for repeat orders.

	eMAG Marketplace	Your own CloudCart store
Share of each sale	7% to 25%	0%, fixed monthly plan
The customer	eMAG's; no contact outside eMAG	Yours: email, order history, campaigns
Money	Twice a month	Paid at checkout with CloudCart Pay
Page	eMAG's template, other sellers alongside	Your theme, domain and brand
Markets	Romania, Bulgaria, Hungary	Any market, a separate store per country in its own language and currency

If your products are searched by model (electronics, tools, children's goods), eMAG gives volume that is hard to buy with ads. If your margin is under 20% and the commission 15% to 20%, use eMAG to win customers and earn on the repeat order on your site. Bring them back with email, SMS and Web Push campaigns and the flows in the guide to email marketing, and reach new buyers with Facebook and Instagram ads and Google Ads. For your own store in these markets, see cross-border ecommerce in the EU and selling online in Romania.

How to join eMAG campaigns and Black Friday

1. Download the eligible products under Promotion → Campaigns → Actions in the seller account.
2. Set the campaign price. The minimum reduction is 5% of the lowest price of the last 30 days (CMMP 30), or 3% in Fashion and Sport (eMAG Marketplace FAQ).
3. Upload the file with the XLS import and check approved offers.
4. Keep CloudCart in step: change store prices at least 4 hours ahead and ask eMAG how the feed interacts with campaign prices.

Keep your regular price stable for 30 days before a campaign: under EU rules on price reductions, the prior price you show must be the lowest of the last 30 days (Directive (EU) 2019/2161, EUR-Lex). Offer ideas are in promo codes for Black Friday and Christmas.

One catalogue for eMAG, Google Shopping and other channels

CloudCart connects one catalogue to 32 sales channels, among them eMAG, Etsy, TikTok Shop, Google Shopping, Facebook and Instagram, Skroutz, Glami, Compari.ro and Arukereso.hu. Google Shopping and price comparison sites send the buyer to your store; eMAG and TikTok Shop sell inside their own systems. See Google Merchant Center and TikTok Shop.

How many products you can send to eMAG on each plan

Plan	Per month, annual billing, excl. VAT	Products to eMAG
Baby Pack	€14	100
Starter Pack	€33	2,000
CC Pro	€83	7,500
CC Master	€249	10,000

How an AI assistant keeps the eMAG channel running for you

Create a PAT token in the admin (Settings → PAT tokens), connect Claude Code, ChatGPT Codex, Gemini CLI or Cursor, and write in plain English. The assistant works with your store data; the eMAG account stays yours to open. Sentences sellers use:

• "Which eMAG products have fewer than 5 units?"
• "Put a 10% discount on products tagged eMAG-BF from Thursday at 20:00."
• "Which 30 products sold best on the site in 60 days, and which have an EAN and a brand?"

More in the guide to bulk catalogue changes with AI.

Which metrics show whether eMAG pays off?

eMAG pays off when the margin after commission stays positive per product and some buyers later order on your site. €10,000 of sales at 25% commission and 20% margin is a loss.

Metric	Source
Margin after commission per product	eMAG Finance breakdown (XLS) and supplier prices
Rejected ÷ sent products	eMAG seller account
eMAG share of all sales	eMAG account and Analytics in CloudCart
Repeat customers on your site	Repeat customers report in Analytics

Give the AI agent the eMAG breakdown and price list and ask: "Calculate the margin after commission per product and sort from the biggest loss." Use a read-only token for reports. The full set of store metrics is in ecommerce KPIs and the AI agent, and the mobile checks for buyers who find you after eMAG in the mobile version of an online store.

Frequently asked questions

Keep your eMAG catalogue in your own store, which sells with 0% commission next to the marketplace: create a store for €1 and email us about the eMAG connection.