Your store
Growth
Operations
Which describes you?
Enterprise
A custom contract, multistore, three APIs and a team by your side. You talk to an expert, not a form.
Partners
Agencies and specialists earn with CloudCart as experts, affiliates or resellers.
Explore
Which describes you?
AURA
AURA is the AI in your store. In the storefront, it helps customers find and buy. In the admin, it writes, translates, launches promotions, and suggests campaigns for you. In support, it responds in minutes. It follows your rules, and you make the important decisions.
Knows your store · Understands your customer · Stops where you say
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Rosa set€72.00
Select a tool
AURA
One name for the tools that work alongside you: selling in your storefront, writing and organizing in your admin, answering support questions. Every new tool we add carries the same name.
Aura Chat · beta · your storefront salesperson
From choosing a product to placing an order, making a return, or asking for a discount, Aura Chat understands what the customer wants and moves the conversation forward with the right next step.
Select a situation
The customer knows what they need, but not which product: “something quiet for the bedroom” or “a gift for my dad.” Aura Chat asks questions with buttons for answers, narrows the options, and shows a few suitable products.
Less searching, faster decisions
QuietestBedroom humidifier€79.00
Also coolsBladeless fan€149.00Aura Chat compares the options, resolves the last concern, and recommends one product with a clear reason. Then it takes the customer straight to the cart.
A recommendation with a reason, not a list of features
Aura Chat asks for the order number from the confirmation and the email used for the order. Then it shares where the shipment is, whether it's paid, and what the courier's tracking says.
It shows nothing without both, so no one can see someone else's order
Aura Chat sends a code to the email used for the order, asks only what your return settings allow, and submits the request. You see it in the admin and make the decision.
Less manual work for your team
If you allow it, Aura Chat offers a personal, single-use code. Only in the situations you describe, and up to the limit you set.
The right incentive, only when it makes sense
Each of the five is enabled separately. If you only want product advice, enable just that.
Aura Chat · sales
When a customer says “I’ll think about it,” there’s often a specific reason: shipping, price, availability, size, or one more question. Aura Chat understands what’s holding them back, checks the details, and helps the conversation lead to a decision.
Aura Chat addresses the hesitation, not the polite goodbye.
Aura Chat · discounts
You set the rules, and Aura Chat decides when a discount will help close the sale. The code is personal, single-use, and always within the limits you set.
In your own words: hesitation over price, a delayed delivery, or another specific situation. Any situation you haven’t described gets a “no,” even if the customer asks politely.
Choose the type - percentage, fixed amount, or free shipping - and the maximum. Aura Chat starts below the limit and cannot exceed it.
The products it has shown, an order over a certain amount, or let it choose. Every code has a condition.
When the code expires and how long the same customer must wait before receiving another.
Describe other situations in your own words, such as a large order from a business. Aura Chat considers them every time it makes a decision.
You set the limits. Aura Chat picks the right moment.
Aura Search · beta · storefront search
Aura Search replaces your store’s search. It searches by meaning and keywords, understands misspellings, and shows products, categories, and brands as the customer types.
Scroll - you drive the search
Up to 10 products at the top for a keyword, category, or brand, in the order you choose.
Give more weight to products that sell, are in stock, are discounted, or are recommended by you.
See popular searches, searches with no results, no clicks, or low conversion, and the orders that follow each one.
Aura Search is billed monthly, with a search quota. When the quota runs out, nothing shuts off and nothing is lost.
Coming soonAura Search will rank results on its own
Aura Studio · your employee in the admin
Aura Studio handles product and category descriptions, SEO titles, page URLs, and translations. It writes them using data already in your store and product images. You accept, edit, or rewrite.
450 ml insulated mug with a matte green finish and a black lid. Double walls keep your drink warm on the way to work.
Saved when you click “Save”
Coming soonNew skills in Aura Studio
Aura Cart Rules and AURA in marketing
Describe the promotion, segment, and customer message in a single sentence. AURA suggests campaigns on its own. The result opens in the editor. You launch it.
Templates cover the most common cases without using AIDiscounts and promotions →
Or choose from six ready-made segmentsSubscribers and segments →
A discount on bestsellers and a notification to subscribers the day before launch.
Suggests campaigns based on the season, products sold, and customer behaviorCampaigns →
{$customer_first_name}! Order {$order_id} is now being prepared. We'll let you know when it's on its way.Writes in the language of your request and stays within the channel's character limit
How AURA works
AURA uses only your store's catalog, orders, inventory, locations, and pages. Your information never mixes with other merchants' data, no matter how the question is phrased.
You may return the product within 14 days of delivery, unused and in its original packaging.
Today is Oct 12, 2026 - the expired campaign's terms no longer apply.
Conflicts with the catalog - the catalog takes priority: 450 ml
450 ml insulated mug with a matte green finish and a black lid. Double walls keep your drink warm on the way to work.
Aura Chat and Aura Search reports
The two reports show what customers ask and search for, what they can't find, and what sells. They help you see what to add or fix in your catalog, regularly, not just once.
Scroll - you control the report
Scroll or select a signal - see it highlighted on the rightSelect a signal - see it highlighted below
AURA support · for merchants
CloudCart support is also called AURA. It’s for you, the merchant, not your customers. Email support@cloudcart.com anytime and get a reply by email.
Hi, customers haven’t been able to pay by card on yourstore.bg since last night.
Hi, I checked the requests to the card payment provider for yourstore.bg:
If you’d like, I’ll send you a list of the orders that were blocked in the meantime so you can contact the customers.
Hi, customers make typos and search doesn’t find anything. Is there a way to fix this?
Hi, that’s what Aura Search does - it handles typos and searches by meaning. You’ll find it here:
AppsAura SearchIt activates once you choose a monthly plan - the button is at the top of the “Overview” screen. You can also see which searches return no results there.
We’re adding new AI tools for your storefront, admin, and support. Each new tool carries the AURA name and appears on this page.
Before you turn it on
01 / 09
Only what’s in your store: your catalog with prices and stock levels, your published shipping, return, and warranty pages, your orders, and your physical locations. It doesn’t answer from general knowledge or read other sites, except when looking up a product attribute you haven’t filled in.
02 / 09
It doesn’t invent an attribute you haven’t entered, a timeframe you haven’t promised, or a discount you haven’t authorized. When information is missing, it says so in one sentence and keeps helping. These rules take priority over your instructions and can’t be turned off.
03 / 09
Aura Chat replies in the language your customer uses. You write its instructions in Bulgarian in a text field in the admin: the tone, what to suggest, and what to avoid. Aura Studio translates into the languages supported by the CloudCart storefront.
04 / 09
Yes, at every level. Each Aura Chat skill turns on and off separately. Products and categories can be hidden from its recommendations, discounts follow your limits and conditions, and the entire app has a stop button that keeps your settings. Aura Studio skills also turn on one at a time.
05 / 09
Aura Chat starts with an initial credit balance so you can try it with real customers, then you top up with credits. You set the limit. Aura Search is billed monthly, with a search quota. Aura Studio uses tokens from your plan, while Aura Cart Rules templates don’t use AI. A consultant explains what’s included in your plan and what makes sense for your volume.
06 / 09
The dropdown below the search bar switches to keyword search until the start of the next month or until you add a search package. The app stays on, and pinned products, synonyms, and the results page work as before.
07 / 09
In the admin - no. An Aura Studio description is added to the product when you accept and save it. Aura Cart Rules rules, segments, and campaigns open in the editor, with campaigns saved as drafts. In the storefront, Aura Chat acts on its own, but only within the skills you’ve enabled: it gives discounts only according to your rules, and return requests wait for your decision.
08 / 09
Each conversation has access to exactly one store: yours. There’s no way for one merchant’s assistant to access another merchant’s catalog, orders, or customers. Conversation transcripts are kept for six months, then deleted.
09 / 09
The platform has an Admin GraphQL API, a REST API, and tools your AI assistant understands. Find the details on the “For developers” page.
A CloudCart consultant shows you AURA in your store and tells you which of the four tools to start with.