Analytics

Sales analytics: what sells and what you lose

36 reports in one dashboard: sales, orders, customers, the path to purchase, abandoned carts, and traffic sources. Compare with the previous period and your industry average.

36 reports · Industry comparison · Daily breakdowns and CSV export

Reports

A report for every question

One dashboard, one date range for all reports. Arrange them and hide the ones you don't use.

36reports in your dashboard
10groups: from sales to discounts
1 hruntil the next data update

Sales

  • Total sales
  • Number of orders
  • Number of customers
  • Average order value
  • Customer value
  • Sales breakdown

Cart and funnel

  • Conversion rate
  • Cart → Checkout → order funnel
  • Abandoned carts
  • Abandoned Checkout

Returns

  • Returns over time
  • Net revenue
  • Return rate
  • Most returned products
  • By refund method
  • Return reasons

Visits

  • Store sessions
  • By country
  • By source and channel
  • By social network

Products

  • By units sold
  • By sales
  • By traffic
  • Bundles by sales
  • Bundles by traffic

Brands

  • By sales
  • By traffic

Categories

  • By sales
  • By traffic

Landing pages

  • By sales
  • By visits

Sources

  • Sales by country
  • By traffic source
  • By social network

Discounts

  • Discounts by order
  • Discounts by product

Data updates every hour. Past periods stay available, so you can look back years.

Comparison

Know if you're above your industry average

The dotted line on the charts shows the average for CloudCart stores in your industry. It updates every week.

Conversion rate, %
Your storeIndustry average

Hover over a week

Weeks 1-12. These are sample values - your admin shows your own.

Previous period or previous year

One selection at the top adds a second line to every report: the same store, a month or a year ago

Daily details, CSV export

“View details” opens the report as a table by day. Download it as a CSV, including the comparison

Your industry, your statuses

Choose your primary industry and which order statuses count toward the numbers. Comparisons are available on plans that include them

Which customers buy most often and most recently: find RFM segments in Campaigns

Ready to grow with CloudCart?

Tell us which number you’re missing today, and we’ll show you where it is on the dashboard.