About us
Less ME,
more WE
CloudCart is built around one simple belief - together, we are stronger and can achieve more. We bring together like-minded people and true enthusiasts who want to build products and companies that move ecommerce forward.
Since 2016 · 1,600+ merchants across Europe · Team based in Sofia
Our story
How did it all start?
CloudCart starts in 2016 as a project by two brothers - Nikolay and Petar Iliev. After years of building online stores for clients, they see the same problems everywhere. They decide to build the platform merchants actually need.
The journey so far
Over 20 years, frame by frame
CloudCart doesn't start from scratch. Before 2016, there's a digital agency, hundreds of clients, and an online mall - the experience the platform is built on.
Digital agency
It all starts with a digital agency. Experience from clients' online projects later becomes the foundation for the platform.
500+ clients in Bulgaria
The client base in Bulgaria grows to over 500.
ShopZone
The ShopZone online mall - multiple stores selling in one place.
CloudCart's initial capital
CloudCart receives its initial capital. From 2009 to 2016, the project receives €1.5 million in personal investment.
CloudCart launches in Bulgaria
The platform launches as a project by two brothers - Nikolay and Petar Iliev.
1,500+ paying clients
Over 1,500 merchants now pay for their CloudCart store.
Rebrand and new business model
The logo you see today, and a new business model.
Investment from NV3
The NV3 fund invests €1.25 million in CloudCart. Between 2019 and 2021, regional investment in the company reaches €2 million.
Pre-Series A
The Pre-Series A investment round - funding before a Series A round.
CloudCart enters new markets
CloudCart expands beyond Bulgaria. Today, stores in Romania and Greece sell with their local couriers and payment methods built in, just as they are in Bulgaria.
CloudCart Pay
Payments become part of the platform - cards, Apple Pay, and Google Pay, with no separate integration.
Explore CloudCart PayCustom-designed storefront
A storefront built entirely to your design using a language model, with the same catalog and orders.
Explore designAURA
The AI employee in every store - Aura Chat sells in the storefront, Aura Search finds, Aura Studio writes, and Aura Cart Rules creates the rules.
Explore AURAThe mobile app
Your store in your pocket - orders, inventory, and waybills on your phone.
Download the appWho we are
A team of engineers and innovators
The people who build the platform sit next to the people who talk to merchants every day. That’s why new features in the admin come from real stores, and supply chain solutions are reliable - that’s how we build a sustainable future for commerce.
Our mission
To empower merchants and partners across the ecosystem to achieve more.
Our vision
To build vibrant, connected local ecosystems around our technology and support merchants who want to conquer Europe’s fragmented market.
Our values
Passion in everything we do. Because we care
Every business and product needs a spark to get its engine running. CloudCart was built with passion and keeps it alive in everything it does - staying committed to its customers, partners, and goals, and caring about what it creates.
If you want to be the first to build something, you need to move fast. If you want to be the best in your niche, you need to stay consistent in what you do and what you believe
The pursuit of perfection often leads to disappointment and stress. We prefer continuous improvement - it moves us forward without self-destructive expectations of something that may turn out to be an illusion
Before you do something that affects others, ask yourself how you would feel in their place. With this principle, it’s easy to live with your decisions and the way you do business
Everyone is different, yet we all want to improve our corner of the world and live better. We welcome those who believe, those with ambition, those who think outside the box, and those willing to cross boundaries to learn and achieve more
Life is hard enough - let’s at least have fun living it. Our moments together - creating new things and connecting with customers and partners - should bring joy
Investors
Our investors
Investors in CloudCart AD include “New Vision 3 Fund” KD and “Vitosha Venture Partners” OOD, whose activities are co-financed by the European Regional Development Fund under the “Innovation and Competitiveness” Operational Programme 2014-2020, managed by the Fund of Funds in Bulgaria
Ready to grow with CloudCart?
Tell us about your store. An expert explains where to start and who on our team will support you.