Storefront form
Signed up through “Pop-up 10%” - labeled with the form name so you know where they came from
Subscribers and segments
Pop-up forms and subscribers: subscribers come before customers
A pop-up or embedded form collects an email or phone number on the first visit. From there, subscribers automatically join segments based on what they view, what they buy, and how they respond to campaigns.
No-code forms · Custom fields · Segments that update automatically
Forms
The form appears at the right moment
Choose from five form types: a centered pop-up, bar, corner panel, sidebar, or full screen. Then choose one of three triggers: immediately, on exit, or after a set time on the page. Build it in the editor, without code.
Fields include email, phone, name, and your own custom fields: size, city, favorite category. Marketing consent is saved to the subscriber's record with the date, IP address, and the text they accepted. Optional email confirmation uses a link.
See how many times each form appears and how many people sign up through it. The number of forms depends on your plan.
Your storeCoffee · Accessories · Gifts
On mobile, the pop-up stays the same - centered, with a dimmed background.
Once closed, the form does not appear again for the same visitor.
Segments
Customers enter and leave the segment automatically
Define who you want to reach with conditions that must all be met. The automated segment recalculates with every subscriber action and every five minutes. Anyone who meets all conditions joins. Anyone who no longer does leaves.
Viewed coffee, no orders in 30 daysautomated
ifviewed a product in the “Coffee” category in the last 14 days
andno orders in the last 30 days
andyour custom field “Favorite drink” is “espresso”
Over 60 conditions: orders, products, categories, views, wishlist, signup form, tags, and your custom fields. Or describe the segment in words and AURA builds it. The number of automated segments and the subscribers they cover depends on your plan. RFM analysis is available on higher-tier plans.
Currently in segment 12updates automatically
PDPetar D.viewed coffee today · day 31 without an orderjoins
AGAna G.viewed coffee · day 31 without an orderjoins
MVMaria V.viewed coffee · no orders in 31 days · espresso
IPIvan P.viewed coffee · no orders in 45 days · espressoleaves
ESElena S.viewed coffee · no orders in 33 days · espresso
GTGeorgi T.viewed coffee · no orders in 38 days · espresso
NKNina K.viewed coffee · no orders in 60 days · espressoleaves
campaigndiscountcart recommendations
The same segment works for campaigns, discounts, and recommendations.
Choose from six ready-made segments in one click, or build your own from scratch. Ready-made segments and those built by AURA are one-time snapshots. Automated segments are built from scratch and keep updating.
The list
One list, four ways in
A subscriber may not have bought anything yet, but they're already on your list. Wherever they come from, they have one record with their channel, consent, and source. Below are the four most common ways in. There are others, too: a contact form, “notify me when back in stock,” Messenger, Web Push, and API.
Registration
The customer creates an account - the subscriber appears with the same email, and marketing consent is given only if they check the box
Order
Placed order #1051 for €133.90 - each order adds to the record: what they bought, when, and how much they spent
Import from file
Also included in the CSV file from the previous tool - with name, country, consent, and tags; optionally, each subscriber receives a confirmation email
1record0events
An existing email address never creates a duplicate. The new form updates the existing record, and the campaign reaches the person once.
Your list starts today
A CloudCart consultant works with you to set up your first form and the segments that make sense for your store.