Glami for online stores: how to list fashion products with a feed

In short: Glami is a fashion search engine that shows clothes, shoes and accessories from many online stores and sends each click to the product page in your own store. A CloudCart store lists its products there with a ready-made XML feed: switch it on in Apps → XML Feed → Glami, map your categories to Glami's categories, choose the size system and give Glami the feed URL. The feed refreshes every 4 hours.

This guide is for fashion sellers anywhere in the EU who want shoppers from the countries where Glami runs its sites. The examples use CloudCart, an ecommerce platform with the Glami feed built in.

What is Glami and how does it bring you orders?

Glami is a price comparison site built only for fashion. A shopper searches for "women's black leather ankle boots", filters by size, colour and price, and sees the offers of many stores in one catalog. A click opens the product page in your store, so the order, the payment and the customer data stay with you.

According to Glami's product feed specification, Glami runs country sites in Czechia, Slovakia, Poland, Hungary, Romania, Bulgaria, Greece, Croatia, Slovenia, Estonia, Latvia and Lithuania, and in Italy as Stileo. CloudCart's Glami app is built for Glami's sites in Bulgaria, Czechia, Romania, Hungary and Slovakia.

The channel suits stores that sell clothing, footwear, bags and fashion accessories, where shoppers filter by size and colour before they click.

Important: selling into another EU country is distance selling. Once your sales to consumers in other EU countries pass €10,000 a year, you charge the VAT of the customer's country and can declare it in one place through the One Stop Shop (OSS), as Your Europe explains. The details are in the guide to OSS and EU VAT for cross-border sales.

How much does Glami cost for an online store?

Glami charges per click: you pay when a shopper clicks through from Glami to your store, at the rates in Glami's price list for your country and category. Glami's feed specification describes a base cost per click per category, set in the Glami admin, and an optional higher bid per product for more visibility. Check the current rates when you register your store with Glami.

On the CloudCart side, the Glami feed is part of the plan, with no separate app to pay for, and CloudCart takes no commission on orders that come from Glami.

How to work out what you can pay per click

1. Margin per order. Example: a wool coat sells for €160 and you keep €48 after purchase cost, delivery and packaging.
2. Return rate. Fashion has returns. If 25% of coats come back, the margin you keep on average is €48 × 0.75 = €36.
3. Conversion from the channel. Example: 1.5 out of 100 clicks from Glami buy (1.5%).
4. Ceiling per click. €36 × 0.015 = €0.54. Every click above €0.54 loses money on this coat.

A €19 T-shirt with a €6 margin gives a ceiling of a few cents, so start with your higher-margin categories. To lift conversion, see your online store conversion rate.

How does the Glami XML feed work?

Glami reads your catalog from an XML feed: a file at a fixed address that lists every product with name, price, images, category and size. Glami's specification says it downloads the feed automatically every hour, so you never upload products by hand. In CloudCart the feed is ready-made in Glami's format:

• Refresh every 4 hours. CloudCart rebuilds the Glami feed every 4 hours, so a new price, sold-out size or new product reaches Glami within 4 hours.
• Glami's categories and sizes. The category comes from your mapping to Glami's tree, the size from the parameter and size system you choose.
• Variants grouped. Every product gets an item ID and a group ID, so the sizes and colours of one style stay together on Glami.
• The store's currency and language. The feed uses the store's primary currency and language.
• A public address. Glami reads the feed without signing in, so share the address only with Glami.

Currency and language decide how you sell into several countries. Glami expects descriptions in the language of each country site and shows prices in that country's currency, while one CloudCart feed carries one currency and one language. To list on Glami in Romania and Czechia, run a separate store per country with CloudCart multistore, each with its own language, currency and Glami feed. More in the guide to multilanguage, multicurrency and multistore.

How to list your products on Glami step by step

You need a CloudCart store and a merchant account with Glami; the contract, the click rates and the review of your store are handled directly with Glami.

1. Open the app. In the admin, go to Apps → XML Feed → Glami and activate the feed.
2. Choose the products. Send all products or filter by category, vendor, single product, tag or a selection. Start with the categories that have the best margin.
3. Send in-stock products only. Glami asks stores not to send sold-out products, so choose in-stock only and decide whether hidden products stay out.
4. Map your categories. On the category mapping tab, match every store category you sell from to a Glami category, such as "Women's clothing > Dresses".
5. Set the size. Pick the Size parameter, the product parameter that holds the size, and the Size system Glami should read, such as EU or INT.
6. Fill in delivery. Delivery name, delivery price and availability, the values Glami shows next to your offer.
7. Add the Glami Pixel key (recommended) so Glami can measure visits and orders from its shoppers.
8. Copy the feed URL from the app and give it to Glami when you register your store, then fix any remarks from Glami's review in the product data.

How to map your categories to Glami categories

Category mapping tells Glami what each product is, and on Glami a category without mapping means a product without a place. Most price comparison feeds take your own category path, but Glami needs its own tree.

• Map every category you sell from. An unmapped store category sends an empty Glami category, and its products do not show up.
• Gender belongs in the category. Glami's specification asks for the category to be as detailed as possible and to always say the gender: women's, men's, girls' or boys'. "Shoes" is too general; "Women's shoes > Ankle boots" works.
• One type of product per category. A store category "New in" or "Sale" mixes dresses and jackets, so it cannot map to one Glami category. Map the real product categories and keep "Sale" out of the feed filter.
• Unisex goods get the gender they are sold for. If a store category holds both men's and women's sneakers, split it into two categories before you map.

Mapping works row by row, with no pattern matching, so a new store category needs its own row before its products appear.

Which size system to choose for Glami

Glami checks every size against the size system you declare, so the system has to match how your sizes are written. In CloudCart you set two things: the Size parameter, the product parameter that holds the size (usually the "Size" variant), and the Size system.

Size system	Use it for	Example values
EU	Shoes and clothing in European sizes	38, 42, 44
INT	Letter sizes	XS, S, M, L, XL
UK, US, IT	Brands that size in those systems	UK 6, US 8, IT 42
AGE, CM	Children's clothing by age or height	4 years, 110 cm
COLLAR, TROUSERS, SOCKS	Shirts by collar, trousers by waist and length, socks	41, 32/34, 39-42
EU/INT BRA, UK BRA	Bras	75B, 34C

Per Glami's specification, every product except accessories such as bags, watches and glasses needs a size. The size system is one per feed, so choose the one your main categories use. Size values must be clean: "M" works, while "M (fits like L)" does not.

What data does the feed send to Glami?

Every product in the Glami feed carries these fields, taken from your CloudCart catalog:

Field in the feed	Where it comes from
Item ID and group ID	The product and its variants; sizes of one style share the group ID
Name and description	The product name and description
URL	The product page in your store
Images	The main image and the additional images
Category	The Glami category from your mapping
Price with VAT	The product price in the store's currency
Manufacturer	The manufacturer (brand) set on the product
Size	The Size parameter with the declared size system
Delivery	Delivery name, price and availability from the feed settings

Glami's specification asks for the product name to include gender, material, colour and key features, and never the size. Since the feed sends the name as it is in your store, write names such as "Women's merino wool cardigan, grey" rather than "Cardigan Lina".

How to prepare your catalog so Glami shows your products

Glami ranks fashion on photos and filters, so the quality of your product data decides how often your offers appear. Check these points before you send the feed URL:

1. Names the way shoppers search: gender, product type, material, colour and brand.
2. A real photo on a light background. Glami asks for the main image to show only the product on a white or light background, with no watermark, logo or text, ideally 1,500 px with at least 400 px on every side, plus at least three model photos from different angles as additional images. To shoot a catalog faster, see AI product photos.
3. Get images right before you register. Per Glami, images are imported once and re-imported only when the image address changes.
4. Descriptions in the language of the country site. Aura Studio writes them for whole product lists; see product descriptions with AI.
5. Sizes as variants with their own stock, so a sold-out size leaves the feed with in-stock only and shoppers never click on a size you cannot ship.
6. A manufacturer on every product if you sell brands; Glami's filters use the brand.

What is the Glami Pixel and do you need it?

The Glami Pixel is a tracking code from Glami that records product views, add-to-cart actions and purchases of shoppers who came from Glami. Glami's pixel page says the data personalises the Glami catalog and improves a store's performance on Glami, and that the pixel handles Consent Mode. In CloudCart you add it by entering the Glami Pixel API key in the Glami app settings; the storefront then fires the pixel, separately from the feed.

The pixel collects data in your store, so name Glami in your privacy policy and cookie settings as a recipient of that data, as you would for Google or Meta tracking. See the guide to GDPR and cookies for an online store.

How to fix errors in your Glami feed

Most Glami problems come from mapping, sizes or product data and can be fixed in CloudCart:

Error	How you spot it	How to fix it
Products of a whole category missing	The category has no row in the mapping	Map the store category to a Glami category
Sizes rejected or shown wrong	Wrong Size parameter or wrong size system	Point the Size parameter at the size variant and choose the matching system
Product shown in the wrong gender	The Glami category has no gender or the wrong one	Split mixed categories and map each to the right gender
Price differs from your store	You changed the price less than 4 hours ago	Wait for the refresh, or change sale prices 4 hours early
Clicks on sold-out sizes	The feed holds all products	Choose in-stock only

Why is a product missing from Glami?

Check these causes in order: its category is not mapped; the product is hidden and the feed excludes hidden products; it is outside the feed filter; it is out of stock while the feed is in-stock only; the plan limit is reached; or it was added less than 4 hours ago. If the product is in the feed but not on Glami, ask Glami, which reviews and decides what it shows. If it is still missing from the feed, write to support@cloudcart.com with the product URL.

How many products can you list on Glami by plan?

The number of products in the Glami feed depends on your plan, per the plan comparison; prices are per month billed annually, excluding VAT. The same limits apply to the Pazaruvaj and Skroutz feeds.

Plan	Price per month	Products in the Glami feed
Baby Pack	€14	up to 100
Starter Pack	€33	up to 2,000
CC Pro	€83	up to 7,500
CC Master	€249	up to 10,000

The limit counts products; their sizes travel with them under one group ID on every plan.

Glami, Google Shopping or a general price comparison site?

Glami is built for fashion and its filters, Google Shopping reaches shoppers in every category, and general price comparison sites such as Pazaruvaj, Compari or Skroutz match offers by model. All three send the shopper to your store.

	Glami	Google Shopping	Pazaruvaj, Compari, Skroutz
Best for	Clothing, shoes, bags	Any category	Branded goods compared by model
Where the shopper orders	In your store	In your store	In your store
Categories	Mapping to Glami's tree	Google category per store category	Your category path
Refresh from CloudCart	Every 4 hours	Every 2 hours	Every 4 hours

See the guides to Google Merchant Center and Google Shopping and to the Pazaruvaj product feed. All of them read the same catalog, so a price or stock change made once reaches every channel at the next refresh; see the ready-made sales channel connections and selling on marketplaces and Google Shopping from one store.

How to handle returns from Glami orders

A Glami order is an order in your store, so EU consumer law applies as to any other online sale. Under EU rules, Your Europe says a consumer can cancel an online purchase within 14 days without giving a reason, counted from delivery for goods, and pays the return postage unless you agreed to pay it or did not say so before the purchase.

Fashion returns are mostly about fit, so a size chart on the product page and the right size system in the feed cut them. More in the guide to returns and consumer rights.

How to tell if Glami makes you a profit

Glami is profitable when revenue from its orders, times your margin after returns, beats the Glami bill for the same period. In CloudCart you see that revenue with no extra setup.

1. Open Analytics → "Sales by traffic source (referral)", find the Glami row and select the billed period.
2. Compare with the invoice. Multiply the total by your margin, subtract the returns and the cost of clicks. If the result is negative, narrow the feed to the categories that pay.

Since the customer is yours, the next purchase can come from email marketing with no new click to pay for.

Frequently asked questions

The Glami feed is ready as soon as your catalog is in: create a store for €1, add your products, map your categories and switch on the feed.