Campaigns

Email, Viber and SMS marketing inside your store

Your customers, orders and products are already in your store, and campaigns use them directly. No exporting lists to external tools: the segment is built here, and the message goes out from here.

Email · SMS · Viber · Web Push

Segment → campaign

The right message to the right people

A segment groups subscribers by a rule: “ordered in the last 30 days,” “viewed a category,” “no order in 90 days.” The campaign runs once or whenever someone enters the segment. Prebuilt automations come with steps and copy filled in. AURA suggests new ones based on the season and customer behavior.

1 · Who

No order in 90 days

last order more than 90 days ago

1,284current subscribers
2 · What
Win back inactive customersAutomated
“We miss you” email with bestsellersEmail · day 0immediately
Viber message with a personal discount codeViber · day 3after 3 days
Exit on orderday 7within 7 days
exit tag reactivated · goal order

Prebuilt in the automation catalog - with steps and copy filled in

The customer enters the segment when they meet all conditions and leaves automatically when they no longer do. The forms and fields that populate it are in Subscribers and segments →

The same segment also applies to discounts and cart recommendations.

Channels

One message, four ways to reach your customer

Choose the channel based on where your customer will see the message. Everything starts from one screen, and each channel tracks the messages sent and remaining in your plan.

01 / 04

Email

Newsletters and automated emails from your domain, with your sender reputation visible in the admin

1,284sent3,716remaining
02 / 04

SMS

Short and urgent: a code that expires tonight or a shipment that goes out today

412sent88remaining
over 80% of the limit - notification in the admin
03 / 04

Viber

From a verified business with a green checkmark, where Bulgarian customers are. An image, text, and button in one message. CloudCart is the sender. Your own sender name comes with your own Viber channel, as an add-on to your plan

318sent682remaining
04 / 04

Web Push

In the browser, without an email address or phone number. The notification reaches your customer even when they’re not in your store

2,210sent17,790remaining

The counters show usage in the admin: messages sent and remaining on your plan. The numbers are examples.

This is how the message appears to your customer in each channel. You enable channels individually in the admin and receive a notification at 80% of your plan’s limit.

The message

A template or your own design, down to the last pixel

Emails are built from blocks. The “product” block displays a selected product, bestsellers, or the products that triggered the campaign, straight from your catalog. Save the email as a template and use it again.

Text Image Button Product Columns Code
Template: The new collection (ready)Send yourself a test

The new collection is here. Explore what we’ve put together for this season.

Rosa cream, 50 mlselected product · in stock€24.90
Product sourceSelected productBestsellersProducts that triggered the campaign
Visit the store
{$dynamic_discount_code} · {$shop.name} · {$unsubscribe_url}

Ready-made templates

Save your design and open it in your next campaign. Ready-made automations come with prefilled copy

Your design, through and through

Edit every block and send yourself a test message before launch

Variables

Customer name, personal discount code, store name. Filled in for each recipient individually

System emails, too

Order confirmation, status change, payment received. With the same variables and in your style

A test email has been sent to you

SMS, Viber, and Web Push have a text editor with a phone preview, and AURA can write the copy.

Who’s buying

Know which customers buy, which are drifting away, and which you’re losing

The RFM map groups customers based on the last 90 days: how recently, how often, and how much they spend. The RFM group is a segment condition, so the campaign targets exactly those people. This analysis is included in higher-tier plans.

Each campaign shows reach, opens, clicks, orders, and revenue, updated every hour. The map updates every 6 hours.

how recently
Newrecently · rarely212
Loyalrecently · sometimes164
Championsrecently · often88
a while ago
Promisingrarely318
Need attentionsometimes140
At riskoften96
long ago
Lostrarely402
Hibernatingsometimes176
Don’t lose themoften61
rarelysometimesoften
Segmentconditioncurrently
Campaign
type

If you already use an external email marketing platform, your store connects to it. Customers, subscribers, orders, and products sync every hour, in one direction.

All integrations

Your first campaign - with us

A CloudCart consultant walks you through the segments that make sense for your store and launches your first automation.