Customers and B2B

B2B wholesale online store

The same store, the same catalog, the same admin. Business customers sign in with a password, see their group’s prices, order wholesale, and pay by invoice.

Group pricing · Private store · Invoice with company ID and VAT

One store

One catalog for retail and wholesale

The customer group makes the difference: Wholesale, B2B, VIP, or whatever you name it. Each customer belongs to exactly one group. The group determines pricing, payment, and shipping. The private store determines who sees the catalog at all. Couriers

yourstore.com
New arrivalsSunglassesPrescription glasses Sign in
The fall collection is hereDelivery to a courier office within 24 hours
Cat Eye black sunglasses
Cat Eye · black€129Add
Cat Eye rose gold sunglasses
Cat Eye · rose gold€129Add
Butterfly amber sunglasses
Butterfly · amber€139Add
PaymentCard · Cash on delivery
ShippingCourier to address or office
DocumentSales document

Drag the divider with your mouse or finger: retail customers on the left, businesses on the right

Retail customerBusiness
Pricescatalog priceswith the group discount
Sign inpublicrestricted or mixed
Paymentcard, cash on deliverybank transfer by invoice, for the group only
Shippingcourier to an address or pickup officethe same couriers or a group-only method
Documentsales documentinvoice with company ID and VAT details

One catalog, one admin. Or, if you prefer, a separate B2B store alongside your main store, with shared inventory.

Built in

Everything a B2B store needs

No second software system or separate platform for businesses. Set the group once. Everything else follows.

Customer groups

Wholesale, B2B, VIP: one group per customer

Wholesale, B2B, VIP: assign a group to one customer or many at once. It determines pricing, payment, shipping, and marketing. The customer profile holds orders, addresses, your notes, and tags. The number of groups depends on your plan

Pricing and quantities

Percentage discounts, fixed prices, and up to 12 quantity tiers

The group gets a percentage discount across the entire catalog, a category, or selected products, a fixed price for a selected product, and group-only codes. The unit price drops as quantity increases, with up to 12 tiers per product. The number of discounts depends on your plan

Payment and shipping by group

Bank transfer by invoice for businesses only

Only businesses see bank transfer by invoice. Everyone sees card payment and courier shipping. A separate shipping method can also be restricted to businesses. Settings apply by customer group

Private store

The catalog is visible only after sign-in

Nothing is visible without signing in. Or keep the homepage public and the catalog private. New businesses register. You approve them. Available through an app included in higher-tier plans

Company details, VAT, and invoices

company ID and VAT number with VIES validation

The business enters its name, company ID, authorized representative, and VAT number at checkout. VIES validates the VAT number. A separate billing address is available. The invoice is generated automatically with your details when the order is paid or fulfilled. A credit note is issued for returned goods

Orders placed by your staff

Your staff enters the order in the admin

The business calls. Your staff selects the customer and adds the products and agreed discount. The order follows the same steps: shipping label, invoice, inventory

Before you start selling to businesses

Questions everyone asks

01 / 04

Is there a separate wholesale price for each product?

Products do not have a separate wholesale price field. Wholesale pricing is a group discount: a percentage off the entire catalog, a category, or selected products, or a fixed price for a selected product that only the group sees. Quantity tiers are set separately. Whether a tier discount stacks with the group discount or only the larger discount applies depends on how you set up the discounts. With a percentage discount, changing the catalog price also changes the wholesale price.

02 / 04

Can prices be visible to businesses and hidden from everyone else?

Yes. A private store directs anyone who is not signed in to a sign-in or “request access” page. The home and contact pages can stay public, while the catalog is visible only after sign-in. You approve registrations manually or automatically. The private store is an app included in higher-tier plans.

03 / 04

How does a business pay by invoice?

The “bank transfer” payment method appears only for customers in the B2B group. At checkout, the business enters its company name, company ID, and VAT number, with VIES validation if you have enabled it. The invoice is generated automatically when the order is paid or fulfilled and is emailed to the customer.

04 / 04

Does the business need to place its own orders on the site?

No. Your team member creates the order in the admin: they select the customer, shipping, products, and payment method. From there, it is a regular order, with the same shipping label, invoice, and inventory. When the business orders directly, it can repeat a previous order with one button in its account.

Open your store to businesses

Tell us how you sell wholesale today. We show you how it works in the same store.