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Aura Search · storefront search

AI search for an online store:
finds products even with a typo

Aura Search replaces your store's search. It searches by meaning and by words, understands Latin letters and typos, and shows products, categories and brands as the customer types.

Create a store for €1
From €9 a monthCyrillic and Latin lettersNever an empty page

Already on CloudCart? Aura Search is switched on from your store's admin: Apps → Aura Search.

/admin/apps/advanced_searchOpen Aura Search in the admin →

Type a word, even with a typo
Try:
    Exact words only-
    With Aura Search-

    Real products from zora.bg, dabov.coffee and visvitalis.bg, Bulgarian stores on CloudCart (names translated). In your store, Aura Search searches your own catalog.

    What matters most to you

    At last you know what your customers are looking for

    Every search is a customer telling you in their own words what they want to buy. Aura Search collects them and shows you which ones sell, which find nothing and which are searched for but not bought.

    • What they search for mostPopular searches with clicks, orders, conversion, revenue and trend.
    • What they search for and you don't haveA search with no results is a product the customer wanted. You add it or set a synonym.
    • What they search for but don't buyA word that is searched often and brings no orders: the first results are not the right ones. You pin the right product to the top.
    Aura Search · searchesexample
    PopularNo resultsNo clicksLow conversion
    SearchSearchesCTROrders
    refrigerator1,24036%10View
    wasing machine86029%7View
    phone1,7901%0Optimize
    headphones64029%4View
    billfold46-0Add synonym

    Sample data. You sort, filter by device, export and keep the view with a link.

    What you get with Aura Search

    A search that sells more, and a report that shows you what your customers want.

    Understands what customers search forYou see popular searches, those with no results, no clicks and low conversion, and the orders after them.
    Finds products even with a typoCyrillic, Latin letters and typos: “refridgerator” finds refrigerators.
    Results as they typeProducts, categories and brands in a dropdown, from the first letters.
    Never an empty pageIf nothing matches, the search widens and shows the closest products.
    Filters everywhereAttribute filters work on every page with a list.
    Synonyms in one clickThe customer's word is linked to the word in your catalog, right from the search row.
    Results follow your business goalsYou boost products that are in stock, have a better margin or are on promotion. You pin up to 10 products for a keyword, category or brand.
    You know how much it sellsOrders and revenue after search, conversion with and without search, quality out of 100.

    Same word. Different result.

    Customers type however it comes. Regular search looks for exact words, Aura Search looks for what they meant.

    The customer typesRegular searchAura Search
    refridgeratorNo resultsThe refrigerators in the catalogunderstands a typo
    televisonNo resultsTV 55" 4K QLED, TV 43" Smartunderstands up to two typos
    something quiet for the bedroomNo resultsBedroom humidifier, bladeless fansearches by meaning
    billfoldNo resultsGenuine leather walletthrough a synonym from the admin

    You decide what comes first

    You order the results by your business goals: stock, sales, promotions, season. Aura Search shows where you lose sales and how to win them back.

    Which five searches to fix today

    Aura Search finds the searches that find nothing even though you sell the product, and those that are searched often but not ordered. Each one has a button next to it.

    • Searches with no results for products you have
    • Often searched, rarely ordered
    • One-button fix

    For your business: you don't go through thousands of searches.

    Aura Search · opportunities for more salesexample
    “graphics card rx” finds nothing, but you sell itThe customer types words that are not in the catalog. A synonym links one to the other.Add synonym
    “phone 15” is searched often and not orderedDo you know which product should come up? Pin it to the top for this search.Pin product

    Example. Aura Search finds such searches by itself and suggests what to do.

    A brand written five ways leads to one product

    Synonyms link your customers' words to the words in your catalog. You pin up to 10 products per list, for a search, category or vendor, in the order you choose.

    • Synonyms
    • Up to 10 pinned products per list
    • Stop words

    Example: before the holidays you pin the products you want to sell to the top.

    Aura Search · optimizationexample

    Synonyms

    iphon · ifone · ipone · i phone→ iphone

    Pinned products · up to 10 per list

    search “televisions”9 products
    category “Headphones”6 products
    brand “Gorenje”4 products

    Stop words

    cheapbuyonline

    Example. You pin products for a search, category or vendor, in the order you choose.

    What comes up is what you want to sell

    You set how much each signal weighs: where the words are searched and what lifts a product. “With recommendations” mode: Aura suggests, you approve. Or full manual control.

    • Weights for name, category, brand and attributes
    • Sales, stock, price and discount
    • Learns from clicks, carts and orders
    Aura Search · AI and relevanceexample

    Where the words are searched

    Product name80
    Category60
    Brand55
    Attributes40
    Description15

    What lifts a product

    Sales60
    In stock50
    Price20
    Discount10
    With recommendationsAura suggests, you approveManualfull control

    Example. Aura learns from clicks, add-to-cart actions and orders.

    You know how much search sells

    You no longer guess whether search sells or drives customers away.

    • Orders and revenue after searchWith a comparison to the previous period.
    • Conversion with and without searchYou see how much more those who search buy.
    • Search quality out of 100Relevant results, searches with results, searches with a click and time to the product.
    Aura Search · overviewexample
    Searches8,920
    Searches with a click5,130
    Orders after search212
    Revenue after search€17,384
    Conversion with search2.38%
    Without search0.77%
    Search quality82 out of 100 · Good

    Sample figures from /aura. In the admin you see the real ones and a comparison with the previous period.

    You pay by the number of searches

    Three plans a month. There is no installation fee, and AI search is switched on with one of them.

    Starter
    €9 / month
    5,000 searches a month
    Growth
    €19 / month
    15,000 searches a month
    Pro
    €39 / month
    40,000 searches a month
    Extra pack10,000 searches for €11, if you need more.
    If the searches run outSearch keeps working by keywords, without AI. Nothing is lost.
    The store€1 a month for the first 3 months, separate from Aura Search.

    Aura Search in your store in minutes

    1. Create your store€1/month for the first 3 months. Already a customer? Go to step 2.
    2. Open Apps → Aura SearchAt your store's address plus /admin/apps/advanced_search.
    3. Choose a planStarter, Growth or Pro, by the number of searches a month.
    4. Fix the first opportunitiesThe synonyms and pinned products that Aura suggests to you.

    Already on CloudCart? Aura Search is switched on from your store's admin: Apps → Aura Search.

    /admin/apps/advanced_searchOpen Aura Search in the admin →

    Everything you need to sell, in one place

    Your store is €1/month for the first 3 months. CloudCart gives you more tools to help you sell alongside it.

    Aura ChatAn AI salesperson that answers around the clock and sells from your catalog.See more →Aura SearchAI search that finds the product even with a typo. From €9/month.This pageCloudCart PayCards, Apple Pay and Google Pay with a 0% fee through Dec 31, 2026.See more →AI assistantClaude, ChatGPT and others manage your store with a single sentence.See more →CloudCart AdminOrders from your phone: statuses, shipping labels and notifications. €0.See more →MigrationFrom another platform for €0 with a 24-month contract.See more →

    Have a store on another platform?

    We migrate it for €0 with a 24-month contract: your products, customers and Google rankings, within 45 days, without interrupting sales.

    Explore migration

    Or build your store with your AI assistant

    Claude Code, ChatGPT Codex, Cursor, VS Code or Gemini CLI build your store step by step: products, categories, descriptions and settings. Write in English.

    1. Register your storeRegistration takes a minute, with the same offer.
    2. Get an access keyIn the admin: bottom-left menu → “PAT tokens” → new key.
    3. Paste the sentence into your assistantIt asks about your goal and guides you step by step. Give it the key and your store’s address.
    How it works with each assistant →
    The sentence for your AI assistant
    Fetch and follow the instructions at https://raw.githubusercontent.com/cloudcart/ai-toolkit/main/prompt.md to set up my AI agent for CloudCart

    The assistant will talk to you in your language.

    Merchants who have already made the move

    A retail chain, a sports brand, a football club, a pastry shop. See what they say and what their stores look like.

    4,4
    ★★★★★on Google from 158 reviews

    Hear from the owners themselves. Click a story to watch it.

    Real stores. Open them and browse as a customer.

    fanshop.levski.bgfanshop.levski.bg storefrontsportbox.bgsportbox.bg storefrontdabov.coffeedabov.coffee storefrontzora.bgzora.bg storefrontvinoimeze.bgvinoimeze.bg storefrontserendipity.jewelryserendipity.jewelry storefrontaurabody.bgaurabody.bg storefronteandm.bgeandm.bg storefrontmyhomeandgarden.bgmyhomeandgarden.bg storefrontvisvitalis.bgvisvitalis.bg storefrontowllee.comowllee.com storefront

    Some of the brands selling with CloudCart.
    The CloudCart team at the Sofia office

    A Bulgarian team with 10 years of ecommerce experience

    Stores on CloudCart sold €550 million over the last 12 months. The team is based in Sofia, knows the market and stays with you after launch.

    • A team in Sofia
    • A dedicated point of contact
    • 10 years of experience
    • Honest recommendations

    Questions

    Questions about Aura Search

    01 / 08

    How can I improve search in my online store?

    With Aura Search: it searches by meaning, understands Latin letters and typos, shows products as the customer types and never returns an empty page.

    02 / 08

    How much does Aura Search cost?

    Starter is €9 a month for 5,000 searches, Growth is €19 for 15,000, and Pro is €39 for 40,000. An extra pack of 10,000 searches is €11.

    03 / 08

    Is it included in the €1 plan?

    The store plan is €1 a month for the first 3 months. Aura Search is paid separately, monthly, by the number of searches. There is no installation fee.

    04 / 08

    What happens if the month's searches run out?

    Nothing is switched off and nothing is lost: search keeps working by keywords, without AI. If you need more, you add a pack of 10,000 searches for €11.

    05 / 08

    Does it understand Latin letters?

    Yes. “hladilnik” finds refrigerators and “peralnya” finds washing machines, just as if they were typed in Cyrillic. A typo such as “refridgerator” works too.

    06 / 08

    What happens if nothing matches?

    The search widens and shows the closest products instead of an empty page.

    07 / 08

    Can I decide what comes first?

    Yes. You pin up to 10 products to the top for a keyword, category or brand, and give more weight to products that sell, are in stock, are discounted or are recommended by you.

    08 / 08

    What do I see in the admin?

    Popular searches, searches with no results, no clicks and low conversion, and for each of them the orders that followed.

    The customer types. Aura Search finds.

    Create your store for €1 a month for the first 3 months and switch on Aura Search from Apps.

    Create a store for €1