# Yotpo reviews on CloudCart: pricing, setup and COD protection What Yotpo is, what Yotpo Reviews costs and how to connect it to CloudCart, plus built-in product reviews and a cash on delivery risk check for Bulgaria. Source: https://cloudcart.com/en/blog/reviews-trust · CloudCart · 2026-11-06 In short: Yotpo is an external platform for product reviews with photos, video and review request emails. Its Reviews & UGC plans are priced by monthly orders, with Starter at $89 and Pro at $169 a month for up to 500 orders. In CloudCart it connects with one key under Apps → Yotpo. The built-in Product Reviews app gives stars and reviews with no extra subscription, and the Nekorekten app checks cash on delivery buyers for unclaimed parcels. Written by the CloudCart team, the Bulgarian ecommerce platform, for stores selling in or from Bulgaria and across the EU. Product Reviews and Yotpo help a new shopper trust you; Nekorekten helps you trust a buyer who pays the courier. ## Which app does what Product Reviews and Yotpo show what buyers think on the product page, while Nekorekten protects the store from buyers who do not collect their parcels. All three are installed from Apps and work independently; COD means cash on delivery. | | Product Reviews | Yotpo | Nekorekten | | What it does | Stars, reviews and questions with answers on each product | Shows the Yotpo reviews and Q&A widget | Checks a COD buyer against nekorekten.com | | Where the data lives | In CloudCart | In Yotpo | Your lists in CloudCart, the reports on nekorekten.com | | External account needed | No | Yes, a Yotpo subscription | Yes, a nekorekten.com profile and API key | | Photos and video in reviews | No, rating and text only | Yes, collected and stored by Yotpo | Not relevant | | CloudCart plans | All four (Baby Pack, Starter Pack, CC Pro, CC Master) | All four | Installed from Apps | Important: CloudCart does not switch off one review app when you turn on the other. If you use Yotpo, disable Product Reviews, or shoppers will see two different ratings on the same product. ## What is Yotpo and how much does it cost? Yotpo is a reviews and UGC (user-generated content) platform: it collects reviews with photos and video, emails buyers after purchase to ask for a review, and displays the reviews on the product page. Reviews are stored on Yotpo's side, billed separately from your CloudCart plan ([Yotpo Reviews](https://www.yotpo.com/platform/reviews/)). Yotpo Reviews & UGC is priced by the number of orders your store gets each month. The smallest tier covers up to 50 orders a month, and the pricing page lists these plans for a store with up to 500 orders a month ([Yotpo Pricing](https://www.yotpo.com/pricing/)). Confirm the price for your own order volume before you decide. | Yotpo Reviews & UGC plan | Price per month, up to 500 orders | What it adds | | Starter | $89 | Branded review widget, on-site review display, review collection tools, review request emails and reminders | | Pro | $169 | Everything in Starter, plus seller ratings and AI tools that help shoppers write better reviews | | Premium and Enterprise | Custom quote | AI review summaries, AI analytics and further options agreed with Yotpo | Yotpo makes sense when you want photo and video reviews, or when you already hold reviews in Yotpo from another store, for example one on Shopify or WooCommerce. For stars, text and questions, the built-in Product Reviews app is part of every CloudCart plan. Yotpo prices are in US dollars. ## Yotpo in Bulgaria and the end of Yotpo email and SMS Yotpo retired its Email and SMS marketing products, with full deprecation scheduled for December 31, 2025, and pointed its customers to other tools ([Yotpo blog](https://www.yotpo.com/blog/email-sms-migration-partners/)). Reviews & UGC remains on Yotpo's pricing page. Yotpo also has Bulgarian roots in SMS: in 2020 it bought SMSBump, an SMS marketing platform founded in Sofia ([Invest Sofia](https://investsofia.com/en/yotpo-acquires-sofia-based-smsbump-expensive-exit-platform-backed-bulgarian-vcs/)). For a merchant the change means one thing: Yotpo Reviews still sends review request emails and reminders after purchase, but newsletters, promotions and SMS campaigns now need another tool. In CloudCart that tool is Marketing Suite: email campaigns, segments and automated emails from Marketing → Campaigns, in the same account as your orders and customers. Building the whole programme is covered in [email marketing for ecommerce](https://cloudcart.com/en/blog/email-marketing-online-store), and SMS and Viber in [email, SMS and Viber campaigns](https://cloudcart.com/en/blog/email-sms-viber-campaigns). ## How to turn on product reviews in CloudCart Product reviews are switched on from Apps → Product Reviews: install the app, fill in the Settings tab, and reviews appear on every product page. The settings apply to the whole store. - Install the app. Open Apps → Product Reviews . Enable / Disable pauses it without losing settings. - Choose who can review. In Add reviews from keep "All users" or choose "Only purchased the product". The second accepts reviews only from customers with a paid or completed order for that product. - Set the review window. Maximum period for leaving a review is the number of days after purchase in which a customer can review, from 1 to 365. After installation it is 7 days, which is short for most stores. - Pick a moderation mode. Turn on Approve before publish , and use Automatically approve a review with a score above to let high ratings through at once. - Set how reviews show. Show product list rating adds stars on category pages, Hide rating if no reviews hides an empty rating, and Sort feedback by orders reviews by date or by rating. - Save and test. Leave a test review on a product page; it appears in Apps → Product Reviews → Reviews . The customer gives a rating from 1 to 5 stars, a title of up to 200 characters and a text of up to 1,000 characters. One customer leaves one review per product. > €1 for 3 months Reviews and Yotpo are on every plan Product reviews and Yotpo Reviews are ticked on all four plans on the pricing page , so a new store uses them from the first month, when it pays €1. Yotpo also needs a Yotpo subscription. Create a store for €1 → ### A review request email from Marketing Suite A review request is sent as a campaign in Marketing → Campaigns: the email carries a "Leave a review" link tied to the subscriber and their order. The customer writes the review without logging in, and the link works only once. When to ask and how to answer reviews is in the guide to [getting and answering product reviews](https://cloudcart.com/en/blog/customer-reviews-online-store). ## Which moderation mode should you choose? For most stores the best mode is to publish 4 and 5 star reviews automatically and check those with 1 to 3 stars. Reviews are moderated in Apps → Product Reviews → Reviews with Publish, Hide and Delete, one at a time or in bulk. | Mode | Setting | When it fits | | Everything waits for approval | Approve before publish on, no automatic approval | A new store, sensitive products, a lot of spam | | Threshold by rating | Approve before publish on, automatic approval from 4 stars | Most stores | | Everything goes live at once | Approve before publish off | Only with "Only purchased the product" and few reviews | Every Publish, Hide or Delete recalculates the product's average rating and review count on the next page load. Delete removes the review and the replies under it permanently, so for a disputed review use Hide: it stays in the admin but disappears from the store. A customer's reviews also show on their profile under Customers → customer details → Reviews. ## How to connect Yotpo to CloudCart Yotpo connects under Apps → Yotpo → Settings with two values from your Yotpo account: the App Key and the App Secret. CloudCart shows the Yotpo widget on the product page, while reviews are stored and moderated in the Yotpo admin. - Get the keys. In the Yotpo admin, find your store's App Key and App Secret. You need an active Yotpo subscription. - Install the app. In CloudCart open Apps → Yotpo and install it. - Paste the keys carefully. Settings has two required fields, and their labels are swapped: your real Yotpo App Key goes into the field labelled "App Secret", and the App Secret into the field labelled "App Key". The storefront widget runs on the App Key, so with the values the other way round it does not appear. - Decide on stars in categories. Show in products listing is off by default, which keeps category pages fast. Turn it on if you want the average rating and review count on product lists. - Disable Product Reviews. If the built-in app is active, the two widgets show one under the other. - Check a product and an order. Open a product page: the Yotpo widget should be there. On the order confirmation page, CloudCart loads Yotpo's conversion pixel with the order number, the customer's email and name, the currency and the products. Yotpo uses this to send the review request and mark the buyer as verified, so do not also run a review campaign from Marketing Suite. Widget language, email templates and moderation rules are set in Yotpo. Important: CloudCart connects only the Yotpo reviews and Q&A widget. Yotpo Loyalty, rewards and Yotpo's SMS products are not part of the app. The Yotpo script loads even when the shopper rejects cookies, so if you need strict consent under the GDPR, configure cookies in Yotpo itself. Old reviews do not move automatically between Yotpo and Product Reviews. Product Reviews has no import, so exported Yotpo reviews are added again by hand, one by one. Pick your review app while the store is new. Moving a whole store, products and customers included, is covered in [migrating to CloudCart](https://cloudcart.com/en/blog/platform-migration-import). ## How to check a risky COD buyer with Nekorekten A risky buyer is checked with the Nekorekten app: it looks up the phone and email of every cash on delivery buyer in nekorekten.com, a Bulgarian database where merchants report buyers who did not collect their parcels. One report means High risk, and if you choose, COD disappears from checkout for that buyer only; they can still pay with your other [payment methods](https://cloudcart.com/en/payments). An unclaimed COD parcel costs the courier fee both ways, and the goods are stuck for days. Econt and Speedy (DPD Bulgaria), the main Bulgarian couriers, collect COD for you. An example with round numbers: a store with 300 COD orders a month and 4% unclaimed gets 12 parcels back. If each costs you, say, €8 for delivery and return, you lose about €96 a month before the packing time. Fees on both sides are compared in [cash on delivery vs card payments in Bulgaria](https://cloudcart.com/en/blog/cash-on-delivery-vs-card-payments). - Create a nekorekten.com profile. In your nekorekten.com profile, create an API key. - Install and enable the app. Open Apps → Nekorekten . A freshly installed app is Disabled: nothing is checked until you click Enable in the app header. - Paste the key. In Settings → Connect nekorekten.com , paste the key into nekorekten.com API key . - Allow the store's IP address. Under Add this IP address to the key: is the address the store's requests come from. Add it to the key's allowed IP list on nekorekten.com, or every check is refused. - Click Test connection. Saving alone does not test the key. "Connected." means the key works. The box also shows how much of your plan is used. - Set up orders. In the Orders box, keep Check every new cash-on-delivery order on and choose what a flagged buyer loses in Cash on delivery at checkout (table below). - Add your own contacts to the Whitelist. If you place phone orders for customers yourself, put the office phone and email in the Whitelist . Otherwise one unclaimed order could block COD on your own number. | Option in Cash on delivery at checkout | Who does not see COD | When to choose it | | Hide it from blocked and reported customers (default) | Buyers on your blocked list and buyers with at least one report on nekorekten.com | Many COD orders and frequent refusals | | Hide it only from customers on my blocked list | Only the buyers you blocked yourself | You want to decide yourself, with other merchants' reports only as a warning | | Always show it, only warn me on the order | Nobody; the risk is only marked on the order | The first weeks, to see how many buyers would be affected | The shopper sees no message: cash on delivery is simply missing from the payment methods. If nekorekten.com does not answer within 8 seconds, refuses the key or the plan is spent, the buyer stays Not checked and keeps every payment method. The blocked list works even without a key. > CloudCart Pay 0% transaction fee through Dec 31, 2026 A buyer who loses cash on delivery can still buy by card, Apple Pay or Google Pay through CloudCart Pay, and pays when ordering, before the parcel leaves. How CloudCart Pay works → ## What High risk, Low risk and Not checked mean on an order Every new COD order gets a Nekorekten card in the right column of the order, with one of three verdicts. High risk means the buyer is on your blocked list or has at least one report on nekorekten.com. Low risk means there are no reports or the contact is on the Whitelist. Not checked means the lookup got no answer. The card shows up to 20 reports. Check again asks nekorekten.com afresh and refreshes the answer that checkout keeps for 7 days. Block customer adds the order's phone and email to the blocked list. ### Automatic blocking by order status With Automatically block customers of orders with status, choose the status you use for unclaimed parcels, for example a custom "Not collected" status. Every order that moves into it adds the buyer to Blocked customers with a note of the order number. Check existing orders does the same for orders already in that status. See also the [Orders](https://cloudcart.com/en/orders) page. With Allow reporting customers to nekorekten.com on, a Report button appears on the blocked list. A sent report is visible to other merchants and cannot be withdrawn from CloudCart. Important: the Fast Order one-step form creates COD orders without the payment step, so COD is not hidden there. The order is still checked afterwards and gets a verdict on the card. ## What reviews and buyer checks earn a store Reviews raise the chance of a purchase, and the buyer check reduces returned parcels. According to the Spiegel Research Center, purchase likelihood for a product with five reviews is 270% higher than for a product with none ([Spiegel Research Center, Northwestern University](https://spiegel.medill.northwestern.edu/how-online-reviews-influence-sales/)). The first five reviews on your best sellers are the fastest win from Product Reviews. ## How an AI assistant helps with reviews and risky buyers An AI assistant such as Claude Code, ChatGPT/Codex or Gemini CLI, connected to the store with a PAT (personal access token) from the admin, does the routine part for you: it reads orders and customers, compares them and hands you a list to decide on. You still decide whom to block and which review to publish. For example: "Show COD orders from the last 30 days in the Not collected status and their customers, sorted by the number of returned parcels." > Store with an AI assistant One sentence instead of a manual order report With a PAT token, Claude Code, ChatGPT/Codex, Gemini CLI or Cursor read your orders and customers and tell you which buyers return parcels and whom to ask for a review. How the AI assistant connects → ## Best practices for reviews and buyer checks - Lengthen the review window. Use 30 days for clothing and cosmetics and 60 to 90 for electronics. - Publish 4 and 5 stars automatically. A threshold of 4 instead of the default 5 speeds up good reviews, while weak ones still pass through you. - Answer weak reviews. A calm reply shows the next shoppers how you treat buyers. - Start Nekorekten on "Always show it". A few weeks of warnings show how many orders would be affected. - Block by status, not by memory. One clear status for unclaimed parcels plus automatic blocking replaces a manual list. ## Mistakes to avoid - Swapped Yotpo keys. The App Key goes into the field labelled "App Secret". With the values swapped, the widget does not appear. - A key without the store's IP address. Without it nekorekten.com refuses every lookup and all orders stay Not checked. - Reporting without cause. A report on nekorekten.com cannot be withdrawn from CloudCart and follows the buyer to other stores. ## Frequently asked questions **What is Yotpo used for?** Yotpo is an external platform for product reviews and user-generated content. It collects reviews with photos and video, emails buyers after purchase to ask for a review, and shows the reviews on the product page. **How much does Yotpo cost?** Yotpo Reviews & UGC is priced by monthly orders. For up to 500 orders a month, the pricing page lists Starter at $89 and Pro at $169 a month, with Premium and Enterprise on a quote. Check yotpo.com/pricing for your order volume. **How do I connect Yotpo to my online store?** In CloudCart open Apps → Yotpo → Settings and paste the App Key and App Secret from your Yotpo account. The two field labels are swapped, so the App Key goes into the field labelled "App Secret". **Did Yotpo stop email and SMS marketing?** Yes. Yotpo retired its Email and SMS marketing products, with full deprecation scheduled for December 31, 2025. Newsletters and SMS campaigns for a CloudCart store are sent from Marketing → Campaigns. **How do I check whether a cash on delivery buyer is risky in Bulgaria?** With the Nekorekten app in CloudCart, every COD order is checked by phone and email against nekorekten.com, a Bulgarian database of merchant reports about unclaimed parcels. You need a nekorekten.com profile and API key. **Can I hide cash on delivery for just one customer?** Yes. Add their phone or email under Apps → Nekorekten → Blocked customers, or click Block customer on their order. With the default setting that customer no longer sees COD but can still pay another way, for example by card. For a question about setting up any of these apps, write to [support@cloudcart.com](https://cloudcart.commailto:support@cloudcart.com). If you do not have a store yet, [create a store for €1](https://cloudcart.com/en/offer/online-store-for-1-euro) a month for the first 3 months on any plan.