# Ecommerce landing pages, one-click orders and a call button How to build an ecommerce landing page that sells, add a one-click cash on delivery order, a click-to-call button and a buy button. Steps, limits, mistakes. Source: https://cloudcart.com/en/blog/conversion-tools · CloudCart · 2026-11-06 In short: an ecommerce landing page is a separate page with one offer and one button, built for the people who click a specific ad, email or post. In CloudCart you build it in Marketing → Pages → + Add new page, with 5 (Baby Pack) to 250 (CC Master) builder pages depending on the plan. The quick order button (Apps → Fast Order) is on every plan and takes a cash on delivery order from a short form. Why every extra step costs orders is explained in [online store conversion rate: formula and benchmarks](https://cloudcart.com/en/blog/online-store-conversion-rate). Below are the CloudCart admin settings, checked against the platform documentation and the [pricing page](https://cloudcart.com/en/pricing). ## What quick order, click to call, landing pages and Buy Button do These four CloudCart tools shorten the path to an order, each in a different place: | Tool | Where the shopper sees it | What it does | In the admin | Plan | | Fast Order (quick order) | Product page | Short form, creates a cash on delivery (COD) order | Apps → Fast Order | All plans | | Click to Call | Every page | Floating button that dials your phone | Apps → Click to Call | No plan limit | | Landing pages | Its own address, /page/ | Campaign page, About us, FAQ, Thank You or 404 page | Marketing → Pages | Builder pages: 5, 10, 100 or 250 | | Buy Button and checkout link | Another website, a post, a message, a QR code | Product card or link that goes straight to payment | Marketing → Sales Channels → Buy Button | No plan limit | Builder landing pages are 5 on Baby Pack, 10 on Starter Pack, 100 on CC Pro and 250 on CC Master; static and FAQ pages are on all plans. Billed annually, the plans cost €14, €33, €83 and €249 a month, excluding VAT. > Store for €1 Quick order and 5 landing pages from Baby Pack, for €1 a month A new store pays €1 a month for the first 3 months on every plan. Launch a campaign page and the quick order button for Black Friday and the holidays, and see how many orders they bring before you pay the full plan price. Create a store for €1 → ## Which tool helps whom, and when - Shoppers buy one item and pay on delivery. Phone cables and cases at €10-20, bought one at a time. Fast Order replaces cart and checkout with one form. - Shoppers want to ask first. Made-to-measure furniture, car parts by VIN, electronics over €500. A call button gets them an answer in a minute. - You run ads for one offer. A "Winter care set" campaign on Meta, Google Ads or TikTok leads to a page with only that offer, not a home page with 40 categories. - You sell outside your store. A blogger, a partner site or your Instagram post links straight to payment with a Buy Button or checkout link. - You sell branded electronics. LoadBee fills empty product pages with the manufacturer's content. ## What an ecommerce landing page is and how to build one in CloudCart A landing page is where a shopper "lands" after clicking an ad, email or post. It carries one offer and one action: the product, the benefit, the proof and the button, without menus and banners that pull attention away. The home page shows the whole range; the landing page sells one offer to one campaign's audience, in the words of the ad. In CloudCart all pages are built in Marketing → Pages (in some stores the menu is called Landing pages). ### The four page types + Add new page opens Choose page type. The type cannot be changed later. - Dynamic page: visual builder, for campaign pages or a new home page. - Static page: text editor, for About us, terms and returns. - FAQ page: questions and answers. - External page: your own HTML, without SEO fields. No Dynamic page option? Your theme may not support the builder: see [online store design in CloudCart](https://cloudcart.com/en/blog/store-design-themes). ### The building blocks of a landing page that sells Order the blocks by the questions a shopper asks: what is it, why care, is it true, what does it cost, how do I order. Example: a skincare store's "Winter care set" campaign. | Block | What it contains | Example | | 1. Headline | Benefit and price, in the ad's words | "Winter set for dry skin: 3 products for €39" | | 2. Image or video | The product in use | The set in a gift box | | 3. Reasons | 3-4 specific benefits | "24-hour hydration", "lasts 2 months" | | 4. Proof | Reviews, return terms | 3 reviews with photos, "14-day returns" | | 5. Products | The offer's products with price | Product row with the 3 items | | 6. Button | One action, repeated after each block | "Order the set" | | 7. Questions and deadline | Delivery, payment, returns, end of offer | "Offer ends Sunday" | In every EU country, a shopper who buys online can withdraw within 14 days without giving a reason, counted for goods from the day of delivery ([Your Europe, returns](https://europa.eu/youreurope/citizens/consumers/shopping/returns/index_en.htm)). The rule is Article 9 of the Consumer Rights Directive, applied since 13 June 2014 ([Directive 2011/83/EU on EUR-Lex](https://eur-lex.europa.eu/eli/dir/2011/83/oj/eng)). So "14-day returns" in block 4 is a promise shoppers can check, whichever country you sell to. What your returns page must say is in [returns and consumer rights for online stores](https://cloudcart.com/en/blog/returns-consumer-rights-online-store). ### The builder modules that make the page sell Add them with + Add block in a Dynamic page. Shoppers buy or subscribe without leaving the page: | Module | What it does | Condition | | Add to cart | Button for one product, with your own label, colour and size | Any Dynamic page | | Product | Details of one catalogue product | Any Dynamic page | | Bundle products | A product bundle, such as a 3-item set | A bundle you created | | Video | YouTube, Vimeo, embed code or MP4 | Any Dynamic page | | Product review | The product's reviews as proof | Product Review app | | CloudCart form | Subscribe or contact form inside the page | Subscribers app, published form | | Order details | Order summary | Thank You Page only | Typical pages: a single product offer for ads, a limited-time sale, a gift bundle, a subscriber page and a Thank You page with a discount code. A sign-up form collects personal data, so it needs clear consent under the GDPR. Sending the campaign is covered in [sending an email campaign in CloudCart](https://cloudcart.com/en/blog/email-campaign-cloudcart-step-by-step); the channels are on the [Campaigns](https://cloudcart.com/en/campaigns) page. ### The landing page on a phone Build for the phone first. In Europe, 54.45% of web visits in October 2026 came from mobile devices, against 43.46% from desktop ([StatCounter, Europe](https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/europe)). On a phone, check that the headline and button fit the first screen and the call button doesn't cover the order button. More in [the mobile version of your store](https://cloudcart.com/en/blog/mobile-version-online-store) and [speed and Core Web Vitals](https://cloudcart.com/en/blog/speed-core-web-vitals-online-store). ### How to build a landing page step by step - Open Marketing → Pages. The number next to + Add new page shows how many pages your plan still allows. - Choose Dynamic page. The builder opens. - Build from top to bottom. Drag modules from the left panel into rows, in the block order above. - Set the name and address. The URL handler uses lowercase Latin letters and hyphens: winter-care-set becomes /page/winter-care-set, unique across pages. - Fill in SEO title, SEO description and Featured image. The image appears when the link is shared on social networks. - Click Publish changes. Drafts save automatically; shoppers see only the published version. Up to 500 versions are kept and you can restore one of the last 50. - Add UTM parameters to the ad link to see which orders came from the campaign. Via Assigned to a page can become the Home, Thank You or 404 page. Check indexing in [Google Search Console](https://cloudcart.com/en/blog/google-search-console-online-store). For Google Ads, the page must match the search behind the ad: Google rates landing page experience, how relevant and useful the page is to people who click, as one component of Quality Score ([Google Ads Help](https://support.google.com/google-ads/answer/2404197)). See also [Google Ads for an online store](https://cloudcart.com/en/blog/google-ads-online-store) and [Facebook and Instagram ads](https://cloudcart.com/en/blog/meta-ads-online-store). ## How to tell whether your landing page sells CloudCart Analytics has two widgets. Landing pages by visits counts visits per page, split by phone and desktop; a visitor counts once per hour per device and admin views are excluded. Landing pages by sales shows orders and revenue (excluding shipping) from visits that started on the page; orders appear about an hour later and only the statuses chosen in the Analytics settings count. Orders divided by visits give an approximate conversion rate, most accurate for a campaign page that shoppers reach straight from an ad. Example: 1,200 visits in 14 days and 30 orders gives 30 / 1,200 × 100 = 2.5%. If 70% of visits come from phones but few orders do, fix the mobile page first. The sales widget credits the first page of the visit, so shoppers who came via the menu don't count. ## How to turn on the quick order button in CloudCart Fast Order works only with cash on delivery, so it suits markets where shoppers still like to pay the courier. Set it up like this: - Enable cash on delivery in your payment methods. Without it no order is created. - Install Fast Order from Apps and open Settings (/admin/apps/fast_order/settings). - Write both button labels: the product page button (for example "Quick order") and the confirm button in the form ("Confirm order"). Both are required. - Choose the required fields. Email is always required; switches make phone, first name and last name required. - Add a line at the top of the form, such as "We'll call you within 2 hours to confirm your address. You pay on delivery." A separate field sets the message after ordering. - Choose Meta Pixel events: InitiateFastCheckout and FastPurchase let you see quick orders separately in Meta. - Activate and place a test order from a phone. ### What happens to the order The order enters your list as Pending with cash on delivery, and the usual notifications go out. A Fast order filter (Yes/No) separates quick orders. No account is needed: the platform attaches the order to an existing customer with the same email or creates a guest customer. Terms and GDPR consent work as in normal checkout. See [order management in CloudCart](https://cloudcart.com/en/blog/order-management). ### What the form does not collect The form does not ask for street, city or postcode. The address is filled in approximately from the shopper's IP address (country and, where available, postcode). Make the phone required and confirm every quick order by phone before you create the shipping label. If names are optional and left empty, the customer is saved as "anonymous anonymous". The button is hidden on products below your minimum order amount, and countdown discounts don't apply to quick orders. > CloudCart Pay Pay with one tap, without the cart Fast Order is cash on delivery only. For shoppers who pay by phone, CloudCart Pay places an Apple Pay or Google Pay button next to "Add to cart": one tap, no cart, no checkout form, and the delivery address comes from the wallet. How CloudCart Pay works → Compare the two in [cash on delivery or card](https://cloudcart.com/en/blog/cash-on-delivery-vs-card-payments), and see the one-page [Checkout](https://cloudcart.com/en/checkout). ## How to add a click-to-call button to your store - Install Click to Call from Apps. - Enter the phone number with the country code picker, so a store in Austria, Poland or Italy uses its own code. - Write the label, for example "Questions? Call us". - Choose Left or Right, on the side without a chat widget or cookie banner. - Check the live preview and activate. One number, label and position apply to the whole store, the button cannot hide outside working hours and taps are not counted. If no one answers in the evening, use Disable, which keeps your settings; uninstalling deletes them. ## Buy buttons and checkout links outside your store The order is always created in CloudCart. Marketing → Sales Channels → Buy Button offers two routes: | Route | What you get | Where to use it | | Create a Buy Button | Embed code: Simple (button), Basic (button and price) or Full (image, title, description, quantity, price); works for bundles | A blog, a partner site, any page that takes HTML | | Create a checkout link | A short link that puts one chosen variant in a new cart and opens payment; not for bundles | Instagram, Viber or SMS messages, email signatures, QR codes | Under Action on click choose Adds product to cart or Directs customers to checkout, then Generate code and Copy code. Nothing is stored: to change the button, build it again and replace the code. CloudCart records that an order came from a Buy Button or checkout link, but not from which site, so add UTM parameters everywhere. The UTM report is on CC Pro and CC Master. ## LoadBee: manufacturer content on the product page LoadBee shows the manufacturer's descriptions, images, videos and comparison tables on product pages, useful when hundreds of branded products have no text. It is on all plans and needs a LoadBee contract and API key. Products are matched by SKU or barcode sent as an EAN, need a brand, and get content only where your own description is empty. ## What you gain: an example with numbers On average 70.22% of online carts are abandoned; 18% of shoppers cite a forced account and 17% a checkout that is too long or complicated ([Baymard Institute](https://baymard.com/lists/cart-abandonment-rate)). The quick order removes both. A sample calculation for 300 started orders a month at a €40 average order (a method, not a promised result): | Metric | Before | After quick order and call button | | Completed orders | 90 (30%) | 105 (35%) | | Phone orders | 0 | 8 | | Revenue | €3,600 | €4,520 | Compare 30 days before and after with your own numbers. For the carts still left, see [abandoned carts: 9 ways to win them back](https://cloudcart.com/en/blog/abandoned-carts-online-store). ## How to check the results with an AI assistant Connect Claude Code, ChatGPT/Codex, Gemini CLI or Cursor with a PAT token from the admin and ask in plain English: - "How many cash on delivery orders did I get per day in the last 30 days, and how does the average order compare with the 30 days before?" - "Which 10 products are most often ordered one at a time? I'll put them on the campaign page." - "Compare orders and revenue 14 days before and after the campaign launch, and tell me if the difference is bigger than usual." The assistant puts the numbers in one table and says what changed (see [ecommerce KPIs: 10 metrics](https://cloudcart.com/en/blog/ecommerce-kpi-metrics-ai-agent)). Start with a read-only token; with write access, ask it to "show me first". Setup is in [PAT token in CloudCart: connect Claude, ChatGPT and Gemini](https://cloudcart.com/en/blog/ai-assistant-store-management). > Store with an AI assistant Your order report from one sentence Claude Code, ChatGPT Codex, Gemini CLI and Cursor connect with a PAT token at no extra charge from CloudCart. The assistant compares periods and drafts landing page copy, and you decide what gets published. How to connect an AI assistant → ## Best practices for quick orders and landing pages - Track quick orders separately in Meta Pixel (see Meta Pixel and the Conversions API ). - Duplicate the page that sells. Duplicate in Marketing → Pages copies it without the system role; change the address and offer. - One page per language and market, with local prices and delivery terms. - Add UTM parameters to every Buy Button and checkout link. ## Mistakes to avoid - Fast Order without active cash on delivery: the button shows, no order is created. - Uninstalling Click to Call instead of Disable: you lose the settings. - Ads pointing to the home page: the shopper is looking for the offer. - External page for content that should rank: it has no SEO fields. - Old Buy Buttons after a product is deleted: they show "product no longer available". Still stuck? Write to [support@cloudcart.com](https://cloudcart.commailto:support@cloudcart.com). ## Frequently asked questions **What is an ecommerce landing page?** A separate page that shoppers reach from an ad, email or post, with one offer and one button, and no menus to distract. In CloudCart you build it in Marketing → Pages as a Dynamic page. **What is the difference between a landing page and a website?** The website shows the whole store; a landing page shows one offer and repeats the promise of the ad that brought the shopper. In CloudCart it lives at /page/ in the same store. **How do I create a landing page for my online store?** Open Marketing → Pages, click + Add new page, choose Dynamic page, add modules, fill in the address and SEO fields and click Publish changes. You get 5, 10, 100 or 250 builder pages depending on the plan. **How do I add a quick order button to my online store?** Install Fast Order from Apps, set the two button labels and the required fields, and make sure cash on delivery is active. It is included on all plans. **Can the quick order be paid by card?** No, it is cash on delivery only. For phone payments, CloudCart Pay shows an Apple Pay or Google Pay button on the product page, and cards are accepted in the normal checkout. **How do I add a click-to-call button to my website?** Install Click to Call from Apps, enter your number with its country code and a label, and choose the left or right side. Tapped on a phone, it opens the dialler. **How do I sell a product from Instagram with one link?** In Marketing → Sales Channels → Buy Button choose Create a checkout link, pick the product and variant and copy the link. It opens payment with the product in the cart; bundles are not supported. **How much does an ecommerce landing page cost?** Builder landing pages are included in the CloudCart plan with no build fee: 5 on Baby Pack (€14 a month billed annually, excluding VAT) up to 250 on CC Master. A new store pays €1 a month for the first 3 months on every plan.