# About CloudCart: our story, founders, and mission

CloudCart since 2016: founders Nikolay and Petar Iliev, the journey from a digital agency in 2005 to AURA today, our mission, values, and investors.

Source: https://cloudcart.com/en/about · CloudCart

About us

## Less ME,more WE

CloudCart is built around one simple belief - together, we are stronger and can achieve more. We bring together like-minded people and true enthusiasts who want to build products and companies that move ecommerce forward.

[Create a store for €1](https://my.cloudcart.com/register) [Talk to a consultant](https://cloudcart.com/en/contact)

Since 2016 · 1,500+ merchants across Europe · Team based in Sofia

ME→WE

Our story

## How did it all start?

CloudCart started in 2016 as a project by two brothers - Nikolay and Petar Iliev. After years of building online stores for clients, they kept seeing the same problems everywhere. So they decided to build the platform merchants actually need.

1,500+merchants across Europe run their stores with CloudCart
€ 550Min sales through CloudCart stores in the last 12 months

CloudCart's office in Sofia[Google Maps](https://maps.app.goo.gl/rQX1xdHkFCn4pSbw8)

The journey so far

## A platform since 2016, over 20 years in ecommerce

CloudCart didn't start from scratch. Before 2016, there was a digital agency, hundreds of clients, and an online mall - the experience the platform is built on.

CloudCart 2005 ▸ 01
Agency
2005
### Digital agency
It all starts with a digital agency. Experience from clients' online projects later becomes the foundation for the platform.

CloudCart 2008 ▸ 02
500+
2008
### 500+ clients in Bulgaria
The client base in Bulgaria grows to over 500.

CloudCart 2009 ▸ 03
ShopZone
2009
### ShopZone
The ShopZone online mall - multiple stores selling in one place.

CloudCart 2014 ▸ 04
Initial capital
2014
### CloudCart's initial capital
CloudCart receives its initial capital. From 2009 to 2016, €1.5 million in personal investment goes into the project.

CloudCart 2016 ▸ 05
CloudCart
2016
### CloudCart launches in Bulgaria
The platform launches as a project by two brothers - Nikolay and Petar Iliev.

CloudCart 2018 ▸ 06
1 500+
2018
### 1,500+ paying merchants
Over 1,500 merchants now pay for their CloudCart store.

CloudCart 2019 ▸ 07
New logo
2019
### Rebrand and new business model
The logo you see today, and a new business model.

CloudCart 2020 ▸ 08
€ 1.25 million
2020
### Investment from NV3
The NV3 fund invests €1.25 million in CloudCart. Between 2019 and 2021, regional investment in the company reaches €2 million.

CloudCart 2021 ▸ 09
Pre-Series A
2021
### Pre-Series A
The Pre-Series A investment round - funding before a Series A round.

CloudCart 2022 ▸ 10
New markets
2022
### CloudCart enters new markets
CloudCart expands beyond Bulgaria. Today, stores in Romania and Greece sell with their local couriers and payment methods built in, just as they are in Bulgaria.

CloudCart today ▸ 11
CloudCart Pay
Today
### CloudCart Pay
Payments become part of the platform - cards, Apple Pay, and Google Pay, with no separate integration.

[Explore CloudCart Pay](https://cloudcart.com/en/cloudcart-pay)

CloudCart today ▸ 12
Custom-designed storefront
Today
### Custom-designed storefront
A storefront built entirely to the merchant's own design with a language model, on top of the same catalog and orders.

[Explore design](https://cloudcart.com/en/design)

CloudCart today ▸ 13
AURA
Today
### AURA
The AI employee in every store - Aura Chat sells in the storefront, Aura Search finds, Aura Studio writes, and Aura Cart Rules creates the rules.

[Explore AURA](https://cloudcart.com/en/aura)

CloudCart today ▸ 14
Mobile app
Today
### The mobile app
Your store in your pocket - orders, new order notifications, abandoned carts, shipping labels and statistics on your phone.

[Download the app](https://cloudcart.com/en/app)

€1.5 million - personal investment €2 million - regional investment

2005

Who we are

## A team of engineers and innovators

The people who build the platform sit next to the people who talk to merchants every day. That’s why new features in the admin come from real stores, and supply chain solutions are reliable - that’s how we build a sustainable future for commerce.

Nikolay IlievCo-founder and CEO

Petar IlievCo-founder and CTO

Our mission

To empower merchants and partners across the ecosystem to achieve more.

Our vision

To build vibrant, connected local ecosystems around our technology and support merchants who want to conquer Europe’s fragmented market.

Our values

## Passion in everything we do. Because we care

Every business and product needs a spark to get its engine running. CloudCart was built with passion and keeps it alive in everything it does - staying committed to its customers, partners, and goals, and caring about what it creates.

If you want to be the first to build something, you need to move fast. If you want to be the best in your niche, you need to stay consistent in what you do and what you believe

The pursuit of perfection often leads to disappointment and stress. We prefer continuous improvement - it moves us forward without self-destructive expectations of something that may turn out to be an illusion

Before you do something that affects others, ask yourself how you would feel in their place. With this principle, it’s easy to live with your decisions and the way you do business

Everyone is different, yet we all want to improve our corner of the world and live better. We welcome those who believe, those with ambition, those who think outside the box, and those willing to cross boundaries to learn and achieve more

Life is hard enough - let’s at least have fun living it. Our moments together - creating new things and connecting with customers and partners - should bring joy

Investors

## Our investors

Investors in CloudCart AD include “New Vision 3 Fund” KD and “Vitosha Venture Partners” OOD, whose activities are co-financed by the European Regional Development Fund under the “Innovation and Competitiveness” Operational Programme 2014-2020, managed by the Fund of Funds in Bulgaria

[### Contact Leave your number and an expert will call you Explore →](https://cloudcart.com/en/contact)
[### CloudCart Pay Card payments without a bank contract Explore →](https://cloudcart.com/en/cloudcart-pay)
[### AURA Your AI employee: writes descriptions and SEO content, translates, suggests campaigns Explore →](https://cloudcart.com/en/aura)

## Ready to grow with CloudCart?

Tell us about your store. An expert will tell you where to start and who on our team will be by your side.

[Talk to a CloudCart consultant](https://cloudcart.com/en/contact)
