In this multi-part article, we are going to be looking at suppliers and how to discover them for the goods that you want to market. This is part two, so let’s get started.
We are going to continue to be looking for how to find and source your products from the USA or another country. So this method that we are showing you here have been tested from many big companies, and it is used even right now from the top e-commerce giants to find and source their products all over the world. So if you are serious about this job and you want to do it professionally and thoroughly let’s continue with the steps.
You can use this method to find your suppliers not only in the USA, but from all over the world and you can use these principles in absolutely every country you want. But for the purpose of this article, we are going examples from the USA. Later when we finish this multi-part article we have invited and expert to narrow down how to find and source product from China step-by-step, but for this in the following days.
So if you want to search the players in this business, it is always the best start with Google. Of course, you can use some others sources to find suppliers, and there are many of them, but when you are searching in the USA, it is the best to start with Google.
The first step for you is to create one spreadsheet in Google Docs, your computer, your notebook, etc. it does not really matter. Whether you use Microsoft Word, Excel, Google Docs just use what suits you the best. Just make that spreadsheet list and call it “Potential Suppliers”.
When you create this list add four columns:
– CONTACT INFORMATION
Once you do that, go to go to Google and start to look for the suppliers. For the purpose of this example, I will search in Google for supplies that provide face mask because that is the market that many of you have probably considered, so I decided to do this research as an example.
So as you can see you are going to put your search term it in quotation marks like in the screenshot. And you should do it in quotation marks because you want Google only to pull up results that have the words “face” and “mask” up together. So you don’t want just face suppliers or mask suppliers, you want face mask suppliers.
So we want face mask suppliers, and now you want to include “private label” as your next two words. Moreover, you are not going to put that in quotes because you want Google to give you anything that this considered to be private label. Google knows what works related to one another, so it is going to pull up people that are face mask suppliers or people that have on their website face mask wholesalers and is going to put all of those things up.
Now just go and Google search that and what you want to remember when you are looking at this results is that your goal is to make a 2 seconds snap judgment call on whether or not there is any possibility at all that this could be a potential supplier. I don’t want you to spend up 15 or 20 minutes looking at those websites.
I just want you to make a quick snap judgment call based on the website that you see on the URL or maybe just looking for a second more whether or not it might be a good fit and then throw it on your list. So remember that this is just a quick judgment call on whether or not that supplier is going to be good.
Now as you go down the list you just click on anyone that looks like that they could be any kind of good. So click on the links and if it looks great, then take that name and that website and put it on your spreadsheet.
Also, don’t be too strict about it. Any website that looks good and it is kind of decent just grab it and put it on your list. Now when you do the research, you might get different results and they might be looking a little bit different. And probably not all the results from the first page might be actually many Commerce sites.
So I want you to do is go to literally at least 20 pages, because I lot of suppliers have terrible, I mean, really terrible search engine optimization and they do not know how to rank for the keywords that they want to rank for. So I want you to go at least for the first 20 pages it just grab anyone that kind of looks good and nice.
And by the way you can see some files like PDF or EXCEL files like these here:
and also some other types, but probably these results are not going to be relevant for you. So you just skip them. However, any results that kind of look good for you just take a look at them and throw the website on your list.
Have a look at this example:
This website is on the 12th page of Google and as you can see they have a really bad design for their website as a lot of wholesalers, suppliers and manufacturers do. They are just like a company and they make a good product, but they don’t know anything about how to do build a good website, but that shouldn’t stop you at all. Put them also on your list.
So remember: you are not trying to examine anyone on the website that you have found yet. Just take anything that looks like it could be good, and you just click on the link, and if it looks like it is something eligible, you grab it and you put it on your spreadsheet.
So go ahead and go through at least the first 20 pages of the results and drop anyone who looks any kind of decent and put him on your spreadsheet. Moreover, don’t be too strict about it, just look for websites and companies that may be private label suppliers for the product that you are searching for and make that list.
Ok folks, now let us continue into the process of finding suppliers. So now we are going to go a little deeper into the search engines so we can put into Google and have even more relevant results. I suggest you just start with the main query in quotation mark for private label that I showed you about above.
However, I also want you to have the tools to go deeper if that initial search within the first 20 pages of the results that you went through did not return results that you are looking for. So let’s take a look at how you can go even deeper using Google.
So the first thing that you can do is that you can switch up your modifiers. So we have got our product that we are searching for and we can search for “face mask” supplier:
And then see what happens and see what we get. You can kind of get different results. You can also search also for | “face mask” wholesalers |because sometimes the manufacturers will use the world “wholesaler”. They will sometimes sell this stuff wholesale, so you want to use that word.
You can also use OEM as an option to search for “face mask” OEM. So OEM is in short for Original Equipment Manufacturer. So it is essentially another jargon or lingo word for manufacturers.
So you can use those to pull up different results for potential suppliers for your main products which you still have in quotation mark because just to remind you: you only want in return suppliers, wholesalers, or people who are manufacturers of this actual product, not just some face product or a China-related mask product. So if you remove the quotations the Google will show you anything that has a face and anything that has a mask in their title.
Moreover, if you are doing private label in the United States you might get Alibaba, AliExpress and other Chinese manufacturers result out from Google. So how to make sure that your search query does not show anything from those manufacturers? In that case you want to do a negative site commands.
So you just add | -site:alibaba.com | Now if you put this query where you’ve got | “face mask” – supplier –site:alibaba.com | you are still searching for a face mask, but you are telling Google to not show you any results from alibaba.com.
So basically that is going to show you the same list, except that Google is going to make sure that there are no any results from alibaba.com.
You can also put in the same query that you want to do a negative site for AliExpress, and is not going to show you anything from AliExpress. This is how it looks -> | “face mask” supplier –site:alibaba.com –site:aliexpress.com | And this will remove from the search query these two website results.
This type of negative site searching is extremely useful when you are searching for products that are typical in china. You might find products in the search engines that seems to be only from AliExpress or Alibaba, but when you add the negative site search query, then the search engine will be more likely to pull up results from USA.
So you can do that negative site | -site: | query for as many sites as you want you just need to put a space for every negative site. So that is a negative site command, which will help you drill in and make sure that you will get the results that don’t come from the main websites that are China-related which is Alibaba and AliExpress or others.
Now another very cool command that Google allows you to do is the “all in title” command.
Now Google is only going to show you results where the terms “face mask supplier” are in the actual title of the web page and the title of the web page is this thing that shows on blue text in your results.
It is what the person who built the Web page called the Web page – it is called the Web page title, or meta title tag.
Now when you are searching for you will get a bunch of results that have in the title “Face mask supplier”. So for the purpose of this article, I will exclude Alibaba and Aliexpress | allintitle: face mask supplier -site:alibaba.com -site:aliexpress.com |
This type of searching gives you exclusively very irrelevant results with potential suppliers that you can throw in your spreadsheet.
So you probably realize how much this is going to give you an advantage over your competitions. Just go ahead and use some of those more exact and more intense search queries in Google to find even more suppliers options and put them in your spreadsheet.
So far by now, hopefully, you already have at least 20 suppliers or maybe more. So if it is very unique product that you are looking for maybe you only have ten on your list.
Now if you just did that – then please, take a break!
Once You have gone to all the search result pages and gathered everything on your spreadsheet, please take a break. Just do it! Wait until the next day, because you will be tired and you do not want to narrow the field when you are tired.
So make sure that you are rested before you start with the next part, where you will narrow the field.
And after you did your break go to your spreadsheet and check out every website on the list.
So basically click on every link and actually go to the website and try to find real information that leads you to believe that they are true potential suppliers. Sometimes it is not really possible to tell whether a website is a good supplier and in that case just make a judgment and decide for yourself whether or not they are eligible. And if you decide that they are eligible and just go in the notes and just put “maybe” and continue.
Of course, later you will contact these people, and you will find out if the are eligible. You might also disqualify the people that have nothing for private label even if they did show on your results for private label.
And the ones that you didn’t disqualify, for them, search for contact information.
Now don’t disqualify suppliers because their prices are high or they have bad information about high minimum order quantity – none of that – because all of that can be negotiated. The thing that you care the most is whether on not they are actually suppliers if they are, then grab their contact information and put it on your list. They may have some specific email address or phone, just put those in the contact information column of your spreadsheet.
After you do that then you can disqualify all the people that don’t look like good suppliers, or their websites are totally Moreover, to the point where you think that their products are junk or there is no contact information at all then disqualify them. But any website that looks good and has all the right sign the put it in your column with contact information.
And my last suggestion is NOT to get too involved in the details. You don’t have to read every single line on the website of the suppliers. Just read enough and try to narrow down your list to just a few suppliers. Hopefully, this step will take you one hour, and you have got your list down to no more than 6 or 7 of potential suppliers. Some people have narrowed down their list to 3 potential suppliers which is amazing. Or if you have a whole bunch then is perfectly well, you can contact all of them.
That how you find your suppliers, select them and then narrow down your list. So just go ahead, narrow your sheet down by inspecting each website. In the next last part, I will be showing you how to reach out to the suppliers and contact them so you can be confident that you will know how to communicate with them and negotiate with them. Until then have a nice research and let’s get to the real deal.
To be continued…