Instagram for your online business and how to implement successful marketing strategies?

Greetings, CloudCart Entrepreneurs! In this short article, we're thrilled tointroduce you to our latest platform functionality that empowers you to seamlessly integrate your business account with the global social network, Instagram, right into your e-store. By doing so, you'll unlock additional and powerful communication channel to effortlessly connect with your customers and attract new followers, propelling your business towards even greater success!

Let's dive in and explore the exciting possibilities this integration brings to your online business!

‍Why you should use Instagram?

According to the latest data published from Instagram themselves:

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28.88% of the world's 4.8 billion active internet users regularly access Instagram. 26.3% of the world's 5.27 billion active mobile phone users access Instagram. 30.94% of the world's 4.48 billion active social media users access Instagram regularly. 17.54% of the world's 7.9 billion population uses Instagram monthly.

This certainly is a huge audience, but the more attractive reason to include the network in your marketing strategy, is the high engagement of those people. Over 50% of active users browse their accounts daily. They share photos and videos, respond to publications, making the network the perfect foundation for a successful marketing strategy for your online business.

The most common problem with publishing content for your business, is that there is almost no response from real customers and followers, especially if you are a startup and still a small business. In Instagram, however, reaching many people is easier and engagement is very good. Therefore, by publishing relevant content and using the right hashtags, you can quickly and easily grab the attention and ultimately gain the trust of your future customers.

See how to activate the Instagram app in your CloudCart store here.

Curious about winning marketing strategies to thrive on Instagram?

In today's digital landscape, having a strong social media presence is not just important, it's essential. Your current and prospective clients are actively sharing their daily lives and passions on platforms like Instagram. By leveraging this powerful network, you can effortlessly connect with them, share valuable content, and provide effective solutions to their problems through your products. But that's not all!

Here are a few additional Instagram marketing tactics to maximize your success:

🛒 Storytelling with Visuals: Use captivating and visually appealing images and videos to tell a compelling story about your brand. Showcase your products in action, share behind-the-scenes moments, or highlight the experiences and benefits your customers can enjoy.

🛒 Influencer Collaborations: Partnering with relevant influencers in your industry can expand your reach and boost brand awareness. Identify influencers who align with your brand values and have a genuine connection with their followers. Collaborate on sponsored posts, product reviews, or giveaways to tap into their engaged audience.

🛒 User-Generated Content: Encourage your followers to create and share content featuring your products. This not only increases brand credibility but also fosters a sense of community and engagement. Repost user-generated content on your profile, giving credit to the creators, and encourage others to join in.

🛒 Engaging Hashtags: Utilize popular and relevant hashtags in your posts to increase visibility and reach a wider audience. Research trending hashtags in your niche and incorporate them strategically in your captions and comments. Encourage your followers to use branded hashtags to create a sense of community and enable easy tracking of user-generated content.

🛒 Interactive Features: Take advantage of Instagram's interactive features like polls, quizzes, and question stickers in your Stories. Engage your audience by asking for their opinions, running contests, or hosting live Q&A sessions. This not only increases engagement but also provides valuable insights into your customers' preferences and interests.

Remember, consistency, authenticity, and building genuine connections are key to Instagram marketing success. By implementing these tactics and adapting them to suit your brand's unique voice, you'll be well on your way to achieving remarkable results on this dynamic social platform!

Create a business account with Instagram

An important detail when creating an account, is to change from "personal" to "business account" and unlock the option to put a button: send massages, call now, learn more, visualized directly in the account. It is important for every online store to write their engaging story in the bio section, with the right emoticons and, most importantly, your store milestones: where did you start, what is your mission, what you want to achieve.

How you can use Instagram for your online store?

We recommend publishing attractive, high quality lifestyle pictures of your products daily, build an interactive catalog, or advertise an entire collection. Add to your text message and current hashtags of keywords, people, places, or create specific hashtags. Follow people with similar interests or similar business profiles, like, comment - be active. Use Influencers: Bloggers, Contributors, and other influential people who are followed by many people. They can tell about the benefits of your products to the audience that is actively following them. Share photos and videos with them on your Instagram profile.

Create a campaign to build trust in your products, where your customers can shoot with your products and show the pictures in your online store. This will show your future customers how many people already use your product and are pleased with the results. This will allow them to make a decision quicker and easier, and to become your loyal clients. Connect your Instagram and Facebook Fan Pages. A successful strategy is to link your pages on Instagram and Facebook for cross publishing and using the already created ads.

What to post on Instagram for a local store or live events?

If you have a local store, it is essential to publish daily content of the life around with interesting photos and videos: Live Video, Clients, Video with Interesting Events, or FAQs. When promoting live events, you can post pictures and videos from previous events, as well as everything related to the benefits, organization, guests and details of the event's program. It is extremely important in the description of your account, to put a link to the event for booking, for more information or to buy tickets online. Remember to change the link to the main link to your site as soon as the event ends, so you don’t mislead people.

We wish you success with the use of Instagram for the development of your online business, and we remain available, if you need our help for a successful advertising campaign on the web.

Stay tunned for more tips from us about successful marketing strategies on Instagram. Continue your marketing journey by reading this article: Best Practices: How do you Organize and Manage an Online Community