Hello, CloudCart Entrepreneurs!
With this helpful article, we’ll introduce you to the latest platform functionality, with which you can integrate your business account into the global social network Instagram into your e-store. This will allow you to add another communication channel, through which you can easily engage your customers and quickly gain new followers, for even greater success!
Why you should use Instagram?
In 2018, the Instagram global social network exceeds 800 million users. This is a huge audience, but the more attractive reason to include the network in your marketing strategy, is the high engagement of people. Over 50% of active users browse their accounts daily. They share photos and videos, respond to publications, making the network the perfect foundation for a successful marketing strategy for your online business.
The most common problem with publishing content for your business, is that there is almost no response from real customers and followers, especially if you are a startup and still a small business. In Instagram, however, reaching many people is easier and engagement is very good. Therefore, by publishing relevant content and using current hashtags, you can quickly and easily grab the attention and ultimately gain the trust of your current and future customers.
See how to activate the Instagram app in your CloudCart store here.
What successful marketing strategies you can try on Instagram?
In order to make successful online business nowadays, presence in social networks is not only important, but also a must. Your current and future clients share their everyday life there, as well as the issues they are excited about. You could quickly and easily connect with them, by posting relevant content and offering a good solution to their problems with your products.
Create a business account with Instagram
An important detail when creating an account, is to change from “personal” to “business account” and unlock the option to put a button: send massege, call now, learn more directly to the account.
It is important for every online store to write your story in the bio section, with the right emoticons and, most importantly, your store milestones: where did you start, what is your mission, what you want to achieve.
Although Instagram does not have the ability to post a direct link to your website, the web still makes a significant contribution to increasing traffic from the link in bio or by using paid ads.
How you can use Instagram for your online store?
We recommend publishing attractive, high quality lifestyle pictures of your products daily, build an interactive catalog, or advertise an entire collection.
Add to your text message and current hashtags of keywords, people, places, or create specific hashtags.
Follow people with similar interests or similar business profiles, like, comment – be active.
Use Influencers: Bloggers, Contributors, and other influential people who are followed by many people. They can tell about the benefits of your products to the audience that is actively following them. Share photos and videos with them on your Instagram profile.
Create a campaign to build trust in your products, where your customers can shoot with your products and show the pictures in your online store. This will show your future customers how many people already use your product and are pleased with the results. This will allow them to make a decision quicker and easier, and to become your loyal clients.
Connect your Instagram and Facebook Fan Pages. A successful strategy is to link your pages on Instagram and Facebook for cross publishing and using the already created ads.
What to post on Instagram for a local store or live events?
If you have a local store, it is essential to publish daily content of the life around with interesting photos and videos: Live Video, Clients, Video with Interesting Events, or FAQs.
When promoting live events, you can post pictures and videos from previous events, as well as everything related to the benefits, organization, guests and details of the event’s program. It is extremely important in the description of your account, to put a link to the event for booking, for more information or to buy tickets online. Remember to change the link to the main link to your site as soon as the event ends, so you don’t mislead people.
We wish you success with the use of Instagram for the development of your online business, and we remain available, if you need our help for a successful advertising campaign on the web.
Stay tunned for more tips from us about successful marketing strategies on Instagram.